AB / InBev Secures Additional Trademark Rights for “Bud” & “Budweiser” In Europe

From Bloomberg:

The Office for Harmonization in the Internal Market, the EU’s trademark authority, registered the Bud trademark, the brewer said in an e-mailed statement today. The step follows AB InBev’s victory in a trademark clash with Czech competitor Budejovicky Budvar NP at the EU General Court in Luxembourg.

“  While we have national rights for Bud and Budweiser in many European Union member states, it fills in the remaining gaps that we had,” Frank Hellwig, global legal director at AB InBev, said in a statement. “We now have more countries covered by Bud or Budweiser trademark registrations than we have had at any point in time in the 137 year history of the brand.”
.

About MyBeer Buzz

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play........Copyright 2007-2024 mybeerbuzz.com All Rights Reserved: Use of this content on ANY site without written permission is not allowed.