BUFFALO, NY - Get ready to tee off the summer with Labatt Beer and the iconic arcade game, Golden Tee Golf. Labatt is bringing the greens to the bar scene with a brand-new partnership that invites fans to swing, sip, and score all summer long. To celebrate, Labatt is bringing back the seasonal sensation, Labatt Blue Light Raspberry Lemon, the fruit-flavored light pilsner that quickly became a fan favorite.
With over 1,000,000 unique yearly players and more than 200,000 units sold since its release in 1989, Golden Tee has been a staple in bars for decades, just like Labatt. "This partnership is about celebrating the rituals that happen after the round," said Jason Folaron, brand manager for Labatt USA. "Whether its trash talk over an arcade game or toasting a long day on the course, Labatt wants to own that moment with fans."
As part of the partnership, select bars across the Great Lakes region will feature co-branded Golden Tee and Labatt promotions, Labatt branded Golden Tee Go giveaways, and sampling pop-ups set to bring out the playful side of beer drinkers and gamers alike.
Labatt Blue Light Raspberry Lemon Is Back for a Limited Time
Returning just in time for Memorial Day weekend, Labatt Blue Light Raspberry Lemon is brewed with a blend of natural raspberry and lemon flavors for a bright, refreshing, easy-drinking experience. Whether you're birdieing virtual holes or watching your buddy triple bogey in real life, Labatt Blue Light Raspberry Lemon is the drink to toast the round.
"People loved this beer last year, and we're thrilled to bring it back with even more energy thanks to the Golden Tee partnership," added Folaron. "It's light, flavorful, and made for moments when the game's over, but the fun's just getting started."
Labatt Blue Light Raspberry Lemon is a premium light pilsner brewed with a blend of natural raspberry and lemon flavor that's easy drinking and extremely refreshing. Labatt Blue Light Raspberry Lemon is available in 12 and 30-packs of 12-ounce cans across N.Y., O.H., M.I., P.A., and V.T.
About Incredible Technologies
Incredible Technologies is a proudly woman-owned company and a pioneer in the design and development of coin-operated and casino gaming experiences. Since its founding in 1985, IT has created some of the industry's most iconic titles, most notably Golden Tee Golf. Headquartered in the Chicago area, IT also develops award-winning casino gaming content found in markets across the country. With a legacy rooted in innovation and a passion for player engagement, IT continues to push the boundaries of out-of-home entertainment.
About Labatt USA
Labatt USA, proudly headquartered in Buffalo, New York, features a robust portfolio centric around Labatt Blue and Labatt Blue Light. With a clean, refreshing taste, light color, and slight hop aroma, Labatt has become the premier pilsener across the Great Lakes region. First brewed in Canada in 1847, and now proudly brewed in Rochester, NY, Labatt continues to carry on the tradition and heritage of the great outdoors.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).