To Celebrate The Brand’s First Ever Hopped Tea, Fans Are Invited to Spill Their Juiciest Tea All Summer Long Through a 360° Campaign
May 20, 2025 (Los Angeles, CA ) – HOPWTR, a frontrunner in the non-alcoholic beverage market, is cracking open its boldest innovation yet. Starting today, the brand is expanding its product line for the first time ever with the launch of their new sparkling hop tea, HOPWTR Iced Tea & Lemonade.
Crafted without alcohol and infused with brewer-approved hops and functional ingredients, this is not your average iced tea. HOPWTR’s take on the iconic drink has light carbonation and is designed for all your summer occasions to provide a better-for-you beverage that does not compromise on flavor.
“At HOPWTR, we’re always looking for new ways to innovate and redefine what non-alc beverages can be,” said Jordan Bass, Co-Founder & CEO of HOPWTR. “Iced Tea & Lemonade marks a major milestone as our first ever line expansion. Created for the hard tea drinker, our new flavor is officially here to bring some much needed refreshment and fun to Summer 2025.”
To celebrate the launch, HOPWTR is introducing their ‘Spill the Tea’ campaign, which will come to life through paid and organic social media amplifications and consumer giveaways, urging fans to not only sip HOPWTR’s tea, but spill it too by sharing their most unhinged summer confessions.
The brand created an exclusive launch video, which debuted on Instagram and TikTok, where they hit the streets of NYC and asked strangers to share their wildest tea. In return, those who dished it out were given a first sip of HOPWTR’s brand new flavor. To keep the tea flowing throughout the summer, HOPWTR also created a virtual Confession Booth, where fans can share their crazy stories for a chance to be featured on HOPWTR’s ‘ThirsTEA Thursdays’ Instagram stories and receive a summer’s worth of their hopped tea.
HOPWTR’s Iced Tea & Lemonade can be purchased at Sprouts stores nationwide for an SRP of $9.99 for a 12oz 6-pack starting in July.
About HOPWTR:
Founded in California in 2020, HOPWTR is more than a healthy alternative to soda, beer, or cocktails; it’s a consciously crafted sparkling hop water that blends bold hops with adaptogens and nootropics, offering Positive Refreshment in a can. Created without alcohol, calories, carbs, sugar, or gluten, each of HOPWTR’s ten delicious flavors is the liquid equivalent of a laugh with close friends, bringing physical and emotional replenishment with every sip. HOPWTR is the choice you can feel great about physically, mentally, and emotionally. Cheers to a life well sipped!
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