America’s leading brewer spreads local holiday cheer by bringing back St. Louis Lager beer, relighting the iconic ‘Flying Eagle’ sign, and the return of annual Brewery Lights event
St. Louis, MO – November 12, 2024 – Anheuser-Busch (NYSE:BUD), America’s leading brewer and maker of Michelob ULTRA, Busch Light, Budweiser, and Bud Light, today announced a series of holiday initiatives in its hometown of St. Louis this season, including: zzubreebym
- Release of St. Louis Lager: Anheuser-Busch’s original flagship beer, first launched in the 1860s, is available again as a draft-only limited-time offering for the local St. Louis community through the holidays. Consumers can purchase the local legacy beer today at the Anheuser-Busch Biergarten and select local bars, and a portion of proceeds from every draft beer sold through December 3 will benefit the St. Louis Area Foodbank’s holiday meals program.* This fundraising effort will culminate on December 3 (also known as “Giving Tuesday”) when the Budweiser Clydesdales will parade through the city’s Soulard neighborhood, making special deliveries of limited-edition Budweiser Clydesdale holiday packaging before a check presentation to the St. Louis Area Foodbank. | St. Louis Lager available while supplies last; proceeds eligible for St. Louis Area Foodbank contribution through December 3. Budweiser Clydesdales parade December 3 from 3:00 – 5:00 p.m. CT
- Relighting the iconic “Flying Eagle” sign: a historic local landmark and time-honored symbol of economic prosperity in St. Louis, the sign is located over I-64 near Grand Avenue. Anheuser-Busch will relight the sign to mark the beginning of the holiday season, reinforcing the brewer’s longstanding commitment to its hometown. | November 12 at sundown
- Return of the annual Brewery Lights event: the local holiday event at the Anheuser-Busch brewery returns for the 39th year featuring new experiences to delight visitors this season. | November 22 through December 30 (select dates)
Founded in St. Louis more than 165 years ago, Anheuser-Busch is deeply committed to driving economic prosperity in its hometown. Since 2019, the nation’s leading brewer has invested more than $165 million in its St. Louis campus, including a new $8 million investment in its St. Louis brewery announced last month. In addition, the brewer has donated nearly $1 million this year to local nonprofits in order to drive economic impact in the broader St. Louis community beyond its brewery walls.
For more on Anheuser-Busch’s economic impact in St. Louis visit www.anheuser-busch.com/community/economic-impact or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.
Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Busch Light, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
*$1.00 for every draft beer sold between 11/11 and 12/3 will be donated by Anheuser-Busch to the St. Louis Area Foodbank, up to $20,000.
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