FANS IN PURSUIT OF A SUMMER WORTH MORE WILL BE IMMERSED IN A FUSION OF FOOD, MUSIC, ENTERTAINMENT AND CUSTOM COLLABORATIONS
New York, NY – May 15, 2024 – Stella Artois, the beer brand that brings people together over a shared love of food and entertainment, is announcing the “Let’s do Dinner: Summer Series,” offering one-of-a-kind crossovers that fuse together iconic food, lifestyle, music and entertainment platforms through a series of exclusive events across the country. A continuation of 2023’s successful program, Stella Artois will be coming to Philadelphia, Los Angeles, Atlanta, Chicago and New York City with these unforgettable experiences – each featuring celebrity guests, entertainment and unique activities, aimed at sparking connection during key summer moments.
Summer is the time when consumers are looking for experiences that are genuinely worth it. That's why Stella Artois is expanding the “Let’s do Dinner: Summer Series” by giving 21+ fans the chance to win 1,000+ unique prizes, including VIP access to this summer’s Let’s do Dinner events as well as signed merch from Stella Artois ambassadors.
“As the quintessential beer that has always been at the crossroads of dining, entertainment, and culture, the ‘Let’s do Dinner: Summer Series’ brings Stella Artois to the forefront of the most important season for beer: summer,” said Chris Jones, Group Vice President of Marketing, Premium Brands, Anheuser-Busch. “By giving consumers access to these first-in-kind experiences, we’ll continue to strengthen Stella’s credentials as the essential trade-up beer choice all season long.”
Let’s do Dinner: Summer Series Is Cooking It Up All Summer Long
Beginning today, fans can enter for a chance to attend one of the five unforgettable events this summer, bringing people together over a shared love of food, musical performances, entertainment and surprising collaborations, placing Stella Artois at the heart of pop culture:
Philadelphia – June 1: Questlove’s Cheesesteak™ Diner
Honoring the city of brotherly love, Stella Artois is bringing a first-of-its-kind pop-up dining experience onsite at The Roots Picnic at Mann in Fairmount Park. The brand is collaborating with Questlove to serve his iconic Questlove’s Cheesesteak™️ at the first-ever Questlove’s Cheesesteak™️ Diner. Inspired by Questlove’s vision for a better for you, better for the planet future, guests will enjoy his specially crafted cheesesteak and menu alongside ice-cold Stella Artois before ending the night with access to see the festival's headlining acts.
Los Angeles – June 20: Stella Artois x FX’s The Bear
A culinary evening allowing guests to celebrate the food and entertainment behind the most perfect of pairings, Stella Artois and FX’s The Bear. Two chefs, with their own distinct style, combine forces to treat guests to a chaos menu, inspired by Carmy & Sydney’s innovative style. The dinner will include an appearance from Corey Hendrix, known for his role as Sweeps in the series. Catch the Season 3 premiere of FX’s The Bear on June 27 with all episodes streaming exclusively on Hulu.
Atlanta – Aug. 14: Stella Artois x Black Restaurant Week, hosted by Ludacris
In celebration of Black Restaurant Week in Atlanta, Stella Artois and Ludacris are teaming up to host an exclusive cookout that promises to be a culinary adventure like no other. Ludacris, the legendary entertainer, philanthropist and actor, will personally curate a menu that features his top cookout dishes. From flavorful dishes to mouth-watering sides, fans can expect nothing but the best flavors that Atlanta has to offer. Guests will have a chance to indulge in a culinary journey that highlights the city's vibrant food scene and rich culture.
Chicago – Aug. 28: Stella Artois x First We Feast’s Hot Ones
Stella Artois is turning up the heat in Chicago by hosting a 300+ person Hot Ones Challenge, where guests will take on the wings of death at an event featuring Sean Evans and special guests.
New York City – Sept. 19: Let’s do Dinner New York
Let’s do Dinner, the star-studded event, is returning to New York City for its second year, bringing together guests from around the world. Consumers will get the opportunity to connect with global icons and Stella Artois ambassadors for a memorable evening filled with delectable food, entertainment and connection. The event promises to be a night of spectacle and more; special guests are yet to be announced.
To enter for a chance to win and join Stella Artois at one of the five events this summer, fans can visit www.stellaartois.com/letsdodinner.
For more information about Stella Artois and the Let’s do Dinner: Summer Series, visit www.stellaartois.com and follow @StellaArtoisUSA on Instagram and Facebook and @StellaArtois on YouTube and X.
STELLA SUMMER SERIES SWEEPSTAKES & INSTANT WIN
No Purchase Necessary. Open to US residents 21+. Begins on 5/9/24 and ends on 9/6/24. Multiple entry periods. See Official Rules for details. Message and data rates may apply. Void where prohibited.
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ABOUT STELLA ARTOIS
Stella Artois® is a Belgian-style lager and part of a brewing tradition of crafting the finest lager with quality ingredients since 1366. Known for its malty middle and crisp finish delivering a full flavor and a hint of bitterness, this beer is recognized internationally for its excellence and taste. Stella Artois is best enjoyed in the iconic Chalice according to the 3-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Along with its classic lager, Stella Artois also offers Stella Artois Liberté, a zero-alcohol brew with the same refreshing taste. Visit www.stellaartois.com for more information.
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.
Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
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