From Miller:
You’ve heard of Big Green Egg - but now you can have a Big Green Kegg! (yes really!?)
Introducing the Miller Lite Big Green Kegg - an insulated version of the cult-favorite big green grill designed to keep your BBQ beer at the perfect temp. Developed with the iconic Big Green Egg shell grillers know and love, the Big Green Kegg holds a 1/4 barrel keg of Miller Lite and features a built-in Miller Lite tap handle and pump designed to help grillers keep one hand on the cooking tongs and the other on the perfect pour.
Fans can purchase a Miller Lite Big Green Kegg for $350 at www.shopmillerlite.com/BigGreenKegg starting May 28
Here’s the full Press Release:
CHICAGO, IL [May 21, 2024] – When warm weather hits, there is no duo more iconic than a flaming hot grill and the great taste of Miller Lite.
As the beer of grilling, Miller Lite knows that great taste is all in the details. So what if the grill that produces unmatched grilling flavor, had a matching sidekick that kept the great taste of Miller Lite at the perfect cool temp?
Introducing the Miller Lite Big Green Kegg - an insulated version of the cult-favorite Big Green Egg kamado grill that keeps your favorite BBQ beer at the perfect temp. Designed as the perfect side dish to your main grill, the Big Green Kegg features a built-in Miller Lite tap handle and pump designed to help grillers keep one hand on the cooking tongs and the other on the perfect pour.
“Beer and grilling are a natural pairing. What’s better than flipping a burger or smoking a brat with a beer in hand?,” said Anne Pando, Director of Marketing for Miller Lite. “That’s why we created the ultimate sidekick for your grill. While you’re grilling at the perfect heat, the Big Green Kegg keeps the great taste of Miller Lite ice cold so Griller Time always tastes like Miller Time.”
Developed with the iconic Big Green Egg kamado shell grillers know and love, The Big Green Kegg holds a 1/4 barrel keg of Miller Lite and is fitted with a custom Miller Lite tap handle for the freshest pour. Don't worry about the temperature gauge, the Big Green Kegg is always set to Miller Time. Just add a little ice and with the help of the EGG's ceramic chamber, the Big Green Kegg maintains the perfect chill down to the last great tasting drop. Once the keg is empty, simply drain any melted ice from the handy draft door, refill and replace to keep the great taste flowing all summer long.
Set a post-three-day weekend to-do, because the Miller Lite Big Green Kegg will be available for 21+ fans to purchase beginning on Tuesday, 5/28 at www.shop.millerlite.com. A limited quantity of Big Green Keggs will be available for purchase for three days only on 5/28, 5/29, and 5/30 for $350 while supplies last, so keep checking back for your chance to score the ultimate grilling sidekick.
If you missed your chance to purchase a Big Green Kegg, Miller Lite has you covered. Beginning May 30, 21+ fans can visit www.millerlitebiggreenkegg.com for a chance to win a Big Green Kegg in time for the Fourth of July.
The Big Green Kegg is just one of the ways Miller Lite is turning summertime into Griller Time. Miller Lite is also releasing a brand-new line of grilling merchandise, media integrations with BBQ Brawl, American Barbecue Showdown, and Top Chef VIP, as well as working with top grilling content creators to create a line of Miller Lite-infused recipes perfect for any summer barbecue.
For additional product information and updates on Miller Lite, fans 21+ should follow @MillerLite on Facebook and Instagram.
NO PURCHASE NECESSARY. Sweepstakes begins 5/30/24 at 12:00 p.m. CT and ends on 6/13/24 at 11:59 PM CT. Open only to legal residents of 48 contiguous U.S. (D.C) who are 21 years or older. Click Here for Official Rules, including how to enter, odds, prize details, and restrictions. Void where prohibited. All Big Green Egg products and brand images including “Big Green Kegg” are trademarks or registered trademarks of The Big Green Egg, Inc. and are used solely by permission.
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