NEW YORK, NY Feb. 19, 2019 Today, Budweiser revealed its commercial starring Oscar-winning actress, Charlize Theron, alongside the brand's limited-edition Budweiser Reserve Copper Lager. The :60 commercial, titled "The New Bud in Town," is set to Run-D.M.C's "Tricky" and features Theron, as she kicks ass in games across the bar all while never spilling a drop of her beer. The new creative brings the limited edition brew to the national stage, with the King of Beer's new Reserve Series front and center.
First launched in August 2018, Budweiser Reserve Copper Lager is an American lager-style beer, brewed with two-row barley and aged on Jim Beam bourbon barrel staves. Packaged in a vintage stubby bottle, the beer was first created to celebrate the 85th anniversary of Prohibition and is a nod to Budweiser's impressive Prohibition survival story. With Budweiser's 143-year history of delivering a high quality beer, the Reserve Series offers up a modern drinking experience for fans to enjoy.
"We're thrilled to partner with the incredibly talented Charlize Theron and to bring Budweiser Copper Lager to the coveted Oscars stage," said Ricardo Marques, VP of Marketing Core & Value brands at Anheuser-Busch. "The Budweiser Reserve series and Copper Lager in particular continue to gain fans from across the country which is also why we're excited about this new bold campaign."
Launched in September 2017, Budweiser's Reserve collection was first created to develop and debut new recipes and packaging tied to more premium and seasonal occasions. Copper Lager was instantly a fan favorite and the most successful Reserve in the Collection to date. To celebrate, Budweiser is extending the availability of its limited-time offering through Spring 2019.
The creative for Budweiser's commercial is led by Vayner Media. For more information, check out Budweiser on Twitter, Instagram and Facebook. To view the commercials in full, visit YouTube.
For more information on Budweiser Reserve Copper Lager, visit: https://www.budweiser.com/en/copperlager.html
About BudweiserBudweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
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