Great Lakes Brewing Company Extends Distribution in New York State
August 29 launch will serve Albany and the Capital Region
July 18, 2018 – Cleveland, OH – Great Lakes Brewing Co. (GLBC), now celebrating 30 years of independent craft brewing, announces plans to distribute their award-winning ales and lagers in Albany and throughout New York State’s Capital Region.
On August 29, Ohio’s original craft brewery will enter Albany with Saratoga Eagle Sales & Service. GLBC currently serves Upstate New York, including Syracuse and Ithaca. According to GLBC Regional Sales Manager Matt Roth, deepening distribution in New York State aligns with the brewery’s growth plans.
“After seven years distributing only as far west as Syracuse in New York, we are excited to finally bring our beer to the Eastern side of the state. This fits our growth strategy of deepening our market presence within our relatively small distribution footprint. During my visits to the region wearing Great Lakes gear, so many people have asked where they can find our beer. It makes me happy when people recognize our brand, and I’m excited that our fans in the Capital Region can now drink our beer,” said Roth.
Customers can expect to find GLBC’s year-round family of beers in package and draft: Dortmunder Gold Lager, Eliot Ness Amber Lager, Turntable Pils, Holy Moses White Ale, Burning River Pale Ale, Commodore Perry IPA, and Edmund Fitzgerald Porter. GLBC’s seasonal portfolio will also debut in the Capital Region, including award-winning fan favorite Christmas Ale, which Roth says will launch with a large “First Pour” event.
The new market rollout will involve customer appreciation events, meet-and-greets, special tastings, and giveaways throughout the region. Customers can follow @GLBCinNY on Twitter and visit greatlakesbrewing.com/events for launch event announcements and regular updates.
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About Great Lakes Brewing Co.:
Great Lakes Brewing Company (GLBC) is Ohio’s original craft brewery, founded in 1988 by brothers Patrick and Daniel Conway, and employee-owned since 2018. We celebrate the abundance of the Great Lakes region in every beer, dish, and story we share. To learn more, visit greatlakesbrewing.com.
About Saratoga Eagle Sales & Service, Inc.:
Saratoga Eagle Sales & Service, Inc. located in Saratoga Springs, NY is a wholly owned subsidiary of Try-It Distributing Co., Inc., based in Lancaster, NY and owned by the Vukelic family. Saratoga Eagle was founded in 1938 and was acquired by Try-It Distributing in 2005. Jeff Vukelic is President and CEO of the company. With the motto “Our Best…Every Day”, Saratoga Eagle proudly employs close to 200 stakeholders and serves 12 upstate New York counties. Our territory encompasses over 10,000 square miles and represents over 3,100 retail locations
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