Anchor Brewing Debuts San Franpsycho® IPA—A Juicy Collaboration Brew that Celebrates the City and Culture of San Francisco
San Francisco, CA (April 9, 2018) – Anchor Brewing Company announces the debut of San Franpsycho® IPA, a Juicy IPA created with long-time collaborators San Franpsycho®, a community-based clothing and lifestyle brand. A delicious, balanced and easy-drinking beer that finishes with floral hops and big, juicy notes of peaches and apricots, San Franpsycho IPA is the perfect, sessionable summertime brew. This IPA celebrates the city and culture of San Francisco but will be available nationwide—bringing the unique ethos of the City by the Bay to beer lovers from coast to coast.
San Franpsycho IPA (6.3% ABV) is an IPA with stone fruit-forward hoppiness and a slightly sweet finish. To craft this inventive IPA, Anchor experimented with different recipes and, along with San Franpsycho, invited the public to taste various batches and vote on their favorite at Anchor’s pilot brewery & bar in Potrero Hill, Public Taps. “We knew we wanted to make a uniquely San Francisco beer, so it was fitting that locals made the final decision,” said Brewmaster Scott Ungermann. “The IPA with stone fruit really resonated with voters, so we went with it. Combined with artwork from San Franpsycho, the result is a beer with quintessentially Outer Sunset vibes. It is a beer for everyone, but it’s inspired by that unique beach community where San Franpsycho was born.”
“Anchor shares a lot of the same values as San Franpsycho in the way that they create and craft,” said San Franpsycho Owner and CEO Christian Routzen. “We support common communities and, of course, we’re both established in this fine city and that means everything to us.”
Brewed with 2-row pale, red wheat and acidulated malt, San Franpsycho IPA pours a hazy golden straw color with a white fluffy head. The mouthfeel is creamy and smooth yet mildly effervescent with a hint of back-end tartness. San Franpsycho IPA is fermented with a mixed culture of yeast to create a unique and fruity estery nose, unlike any other IPA from Anchor. Anchor brewers add peach and apricot fruit puree during the secondary fermentation, giving the beer a pleasant hint of sweetness and abundantly fruity aromas of peach, apricot, and pineapple with a bit of funky dank. The slightly sweet taste, with a mild Belgian complexity from the yeast and a finish of fruity hops, makes San Franpsycho IPA the perfect pairing for ceviche, avocado toast and peach cobbler.
Building on Anchor’s portfolio, San Franpsycho IPA ties into the brewery’s past and future. The Anchor story has always been one of innovation. Anchor Steam® Beer started as a quirky idea to utilize San Francisco’s foggy climate to cool beer on rooftops. Anchor brewers continue to embody that pioneering spirit today with this new release. “This is the future for Anchor—to innovate in our special releases,” said Ungermann. “Since the opening of Public Taps, Anchor brewers have had the freedom to experiment on a small batch basis. We’re brewing new beers all the time, and we have the feedback from the community. That has let us explore, collaborate and create in new ways.”
The name San Franpsycho IPA speaks to San Francisco, but specifically to Ocean Beach and the Outer Sunset neighborhood. The label design is a classic view from the Noriega hilltop looking down to the Outer Sunset and Ocean Beach, where San Franpsycho was born.
“San Francisco is a special little city on the edge of the universe,” said Ungermann, “and at the same time, what happens here is amplified by the tech industry that reverberates around the world. This city is a launching point for so many things, and a place where people come to seek their own way. San Franpsycho IPA is a celebration of that pioneering spirit for everyone to enjoy.”
Anchor and San Franpsycho will host an official San Franpsycho IPA Release Party on Friday, April 13th at Neck of the Woods in San Francisco. The San Franpsycho crew and Anchor brewers will be onsite, and attendees can enjoy San Franpsycho IPA on draft. San Franpsycho will be live screen printing a limited-edition design to celebrate the release, and the event will feature a local music showcase. For more information visit www.SFPIPA.com.
San Franpsycho IPA is available from April through September in 12oz. bottles and on draught at select bars, restaurants, and stores as well as at Anchor Public Taps and the Anchor Brewing Taproom in San Francisco. You can find a brew near you by using the Anchor Beer Finder.
Learn more about Anchor Brewing at www.anchorbrewing.com and follow @anchorbrewing on social media. Learn more about San Franpsycho at www.sanfranpsycho.com and follow@sanfranpsycho on social media.
# # #
About Anchor Brewing Company
Anchor Brewing Company’s roots date back to the California Gold Rush making it one of America’s oldest breweries. Its Anchor Steam® Beer is San Francisco’s original since 1896. In 1965, Fritz Maytag acquired and revived the struggling brewery at a time when mass production of beer dominated and seemed unstoppable. Maytag started a revolution in beer that originated today’s craft beer movement. An undisputed icon, Anchor is America’s first craft brewery where beers are handmade in our traditional copper brewhouse from an all-malt mash. At Anchor, we practice the time-honored art of classical brewing, employing state-of-the-art methods to ensure that our beers are always pure and fresh. We know of no brewery in the world that matches our efforts to combine traditional, natural brewing with such carefully applied, modern methods of sanitation, finishing, packaging and transporting. To learn more visitwww.anchorbrewing.com.
# # #
About San Franpsycho®
Born in the Outer Sunset, San Franpsycho® originally began as a surfing film, documenting the local Ocean Beach surf scene in 2001. After the film, fans identified with the name and demanded we make clothing. So we learned the art of screen-printing, creating all kinds of garments in a dark basement at night and sold out of an orange and black zebra striped van named Big Chaos during the day. Throughout the years we've constantly supported the arts, music, and ocean-oriented, active lifestyles in San Francisco. While relentlessly engaging with our communities and maintaining strong relationships throughout the city, we've never lost focus of making unique, high quality products that are soft, comfortable, and easy to wear. San Franpsycho has grown into a vibrant and trusted brand which lives and dies by our community, hard work, creativity, and the promise of a good time. We hope you'll join us on our adventure and visit us anytime at our flagship store located at 1248 9th Avenue in San Francisco where we hand print our clothing and serve Revenge Pies, ice cream, and Andytown Coffee. To learn more visit www.sanfranpsycho.com.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).