King Of Beers & She Beverage’s “Queen Of Beer” Hit Trademark Issue

From STLToday:

She Beverage Co., of Lancaster, Calif., applied in late December to register “The Queen of Beer” phrase with the U.S. Patent and Trademark Office.

But on Wednesday, Anheuser-Busch filed a notice of opposition with the trademark office, seeking to block She Beverage’s application. A-B argues that “Queen of Beer” is too similar to “King of Beers.” Consumers, the brewing giant argues, might get confused and wrongly believe She Beverage beers are made by A-B.

She Beverage sells ales and lagers in California targeted to female drinkers, including Dirty Blonde Cali Citrus Amber and Brunette German Dopple Bock, and uses the “Queen of Beer” phrase in its marketing, including social media and on its website.

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