As social media becomes increasingly important for brand recognition and voice, Bud Light Lime Ritas has become the first ABI brand to create its own page on Pinterest, and will leverage the platform to engage with its consumers. The page is still in its early stages, but will continue to grow with content, recipes, and more.
As the second most popular social platform used by But Light Lime Ritas’ drinkers, Facebook being the first, the brand felt it was important to join its fans in this space. A quarter of brand drinkers share content from Pinterest. The platform also opens a new door to continue building brand awareness in different and exciting ways. With its Pinterest page, Ritas can give “inspo on the go,” quickly sharing cocktail recipes, DIY projects, and giving out tips and tricks to putting together an awesome fiesta for any occasion! Mixology and party hacks have become some of the most popular conversations surrounding Ritas, and Pinterest is the perfect place to share this content.
In addition to engaging with consumers, the Ritas’ Pinterest page will be used as an insight tool to learn about fans’ interests and fiesta habits and drive in-store purchases by pinning links to the brand’s product locator. This new platform will not only offer an additional touch point with existing Ritas fans, but also open the door to a new audience who may have not previously considered Ritas.
Visit and share the Bud Light Lime Ritas Pinterest page atwww.pinterest.com/theritas.
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