Bell’s Brewery Releasing Oberon 2025 & New Oberon Light

From Bell’s:

Decorative image showing a can rendering of Bell's Oberon Ale with it's signature sun branding. A 6 can box of Oberon is depicted behind it: American Wheat Ale.

OBERON'S BACK, SIP IN TO SUMMER.

Yeah, yeah–we know. It's March. But throw on a hoodie, find a sunny spot, and crack open an Oberon. Boom. Feels like summer already. This is how we do it in the Midwest. A little cold never stopped us from firing up the grill or kicking back with a cold one. So go ahead–take that first sip. Feels like summer, doesn't it?

Take a Sip

OBERON, BUT MAKE IT LIGHT:

OBERON LIGHT
Say hello to Oberon Light – same sunshine, just a little easier on the pour. Crisp, smooth, and packed with bright citrus flavor. It's made for those long summer days that turn into nights. Less heavy, just as tasty, and ready for whatever the day throws your way. Go on, crack one open–you've earned it.
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Section header copy: Beer Gear.

15% OF OBERON MERCH THIS MONTH

Don't just sip the sunshine, wear it too! Oberon season isn't just about the beer – it's a whole vibe. Grab fresh merch, rock the sun logo, and save big while you're at it. But hurry, the deals disappear when March does!

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A group of friends, two of which are female and pictured doing a cheers with Bell's Brewery Oberon cans.

48 And Sunny? Sounds like Oberon Day.


Oberon Day is March 24 – so how are you celebrating? Whether you're raising a glass with us at the brewery or throwing your own offbeat backyard bash, it's time to summer different. Fire up the grill, rally your crew, and let the good times flow. Check out our recommendations for throwing your own Oberon Day party!

EVERYTHING YOU NEED TO KNOW ABOUT OBERON DAY

CHECK OUT REGIONAL OBERON DAY EVENTS

THROW THE ULTIMATE OBERON DAY PARTY

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