We did a story on this packaging way back in Feb 2012, and now the Today show has even picked up on the idea of a beer pouch growler.
Enter the BeerPouch, a flexible aluminized bag that’s ready for summer fun. It won’t break when dropped, it’s more compact for carrying than a glass growler, and it allows in no light to mess with your beer.
The BeerPouch is the brainchild of Kevin Tubbs, a beer store owner in Alaska who was looking for a way to improve on the shortcomings of modern beer bottles.
“I tried every combination of materials I could find, including Tupperware and duct tape, to come up with a package that could hold carbonation and not allow in light or oxygen,” Tubbs recalled. “One morning, my daughter Mackenzie was sipping one of those Capri Sun juice drinks, and this thought hit me - no light goes through that thing!” Tubbs told TODAY.com.
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