Anheuser-Busch Initiates “Media Review” In Global Markets

From AdWeek:

The process involves 10 countries in Latin America, shared by Havas and UM, and includes the newly-acquired Grupo Modelo in Mexico, which works with Havas. Other countries in the review are key European markets like France, where the incumbent is Zenith and in Asia, China, handled by MediaCom. The U.S., where AB InBev recently appointed Starcom, is not part of the review.

Media spending, under review, is $600 million, sources said. In addition to Budweiser AB InBev, the world's largest brewer, also owns beers like Beck's and Stella Artois.

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