A fun event from BrewDog:
Last Saturday we gave Equity Punk investors, beer journalists and bloggers a sneak peak at BrewDog Stockholm. The formal opening will take place in a couple of weeks time - watch this space for the official date!
To mark the Equity Punk event we held a funeral procession for industrial, generic beers (or Stor Stark in Swedish). The procession included a police escort, 2 actual horses, around 50 'mourners' and James appropriately dressed as the conductor of the funeral. We marched over a kilometre through central Stockholm as people flooded the streets cheering with delight.
Sweden is already a great country for craft beer with great beer bars and insanely passionate and knowledgable craft beer drinkers. With our new bar there we are seeking to bolster this movement and play our part in the downfall of tasteless, whoring mediocrity masquerading as beer.
Say Hello To BrewDog Stockholm.
the queue!
the first customer was a penguin
the opening speech
the upstairs dining area
the bar!
*James is not actually the Pope.
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