Proving that the concept of business-driven extended producer responsibility (EPR) is gaining favor amongst environmentally conscious brands, Recycling Reinvented announced it has received a pledge of support from New Belgium Brewing Co., a Fort Collins, CO-based brewer of more than 25 varieties of craft beer.
Amongst the company's core values is "honoring nature at every turn of the business" through environmental stewardship.
"I believe that if the producers were held accountable for the end of life of their packages, more efficient and effective systems would be created to promote landfill diversion," says Jennifer Vervier, director of sustainability for New Belgium. "Recycling Reinvented's vision of a uniquely American style of EPR lays the groundwork for the development of those types of efficiencies."
Through EPR, brand owners and manufacturers will help communities to increase access to curbside recycling and recycling away from home- not just for bottles, but for all product packaging. The efficiencies created by EPR will improve recycling rates and increase the availability of recycled stock materials for remanufacturing.
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