From Greenbush Brewing Co:
Chicago, IL 28 Jan 2013/mbb/
In a new agreement announced today, Greenbush Brewing Company and Wirtz Beverage Illinois will join forces to distribute the brewer’s craft beer brands in Chicago and throughout Illinois. Greenbush, based in Sawyer, MI, is not new to the Chicago market, though the agreement with Wirtz will be the first opportunity for the brewer to sell and market their brands statewide in Illinois.
“This partnership with Wirtz Beverage represents a really excellent opportunity for Greenbush to build our brand,” says Greenbush co-owner Scott Sullivan. “It allows us to work alongside a partner with a longstanding reputation in the market, building a craft beer program from the ground up. It’s a great opportunity for us to grow together.”
In the near term, Greenbush will focus on the Chicagoland on-premise market. Growth plans by the brewery include packaging its Anger, Dunegras, Closure, Distorter, Brother Benjamin and Retribution brands. The package rollout will begin this month in Michigan and follow shortly to Illinois.
“There is a huge market for craft beer and the investments we’ve made and the success we’ve had thus far really support that,” noted Julian Burzynski, WBI Senior Vice President. “We have the most knowledgeable people in the market and a statewide reach to build these brands. We know we can help Greenbush with a long-term growth strategy.”
The Wirtz Beverage craft beer team includes more than 100 Cicerone certified sales consultants statewide and Master Cicerone and Cicerone Level II specialists. The company is strategically expanding its craft beer portfolio to include local, regional and national partners.
The new agreement will be effective February 1, 2013.
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