Flying Dog Brewery Offering Pearl Necklace Oyster Stout Year-Round to Benefit Oyster Recovery Partnership
FOR IMMEDIATE RELEASE: May 4, 2012
Drink beer and restore the Chesapeake Bay – all year round.
Next week, Flying Dog Brewery’s Pearl Necklace Oyster Stout will be available for purchase year-round with distribution throughout the country.
A dry stout brewed with local Rappahannock River Oysters, Pearl Necklace was initially released as a limited edition brew last November.
Flying Dog decided to brew the beer year-round not only because the beer itself was well received, but also because it supports a cause essential to the brewery’s backyard. Proceeds from the beer benefit the Oyster Recovery Partnership (ORP), one of the region’s leading nonprofits restoring oysters back into the Chesapeake Bay.
“Our initial work with the ORP was just the beginning,” Ben Savage, Flying Dog’s VP of marketing, said. “Sales of Pearl Necklace will continue to benefit the ORP and also raise awareness nationwide of how critical oyster restoration is to the Chesapeake Bay.”
The goal is to enable ORP to plant at least 1 million baby oysters back into the Chesapeake Bay through proceeds from Pearl Necklace Oyster Stout.
“A healthy oyster reef not only filters the Chesapeake Bay’s waters, but also provides habitat for other important marine life such as blue crabs and striped bass,” Stephan Abel, Executive Director of the ORP, said. “Every oyster we plant back into the Bay will have an immediate, positive impact.”
Savage added: “Drinking Pearl Necklace literally helps restore one of the most endangered habitats on the planet.”
Pearl Necklace will be available in all markets where Flying Dog is currently sold on draft and in 12 oz. bottle 6-packs.
About Flying Dog Brewery
“Good Beer, No Shit.” Located in Frederick, MD, Flying Dog is Maryland’s largest brewery. As their tagline proclaims, Flying Dog is committed to producing world-class craft beer and continues to push the envelope with experimental and limited-edition releases. Recent accolades include Doggie Style Classic Pale Ale ranked as the #1 American Pale Ale in the U.S. by The New York Times and Raging Bitch Belgian-Style IPA named one of the best new beers in 2010 by multiple sources. For more information, please visit www.flyingdogbrewery.com.
About the Oyster Recovery Partnership
The Oyster Recovery Partnership, with its coalition of partners, have produced and planted more than 3 billion oysters on 1,500 acres of oyster reefs and helped recycle nearly 15,000 bushels of oyster shell. In addition to its large-scale oyster recovery activities, ORP operates the Shell Recycling Alliance, supports the Marylanders Grow Oysters program and provides aquaculture and wild fishery support services. Visit www.oysterrecovery.org to learn more.
Contact
FOR FLYING DOG BREWERY:
Erin Biles
Public Relations Manager
301-694-7899 ext. 101
erin.biles@flyingdogbrewery.com
FOR THE OYSTER RECOVERY PARTNERSHIP:
Stephan Abel
Executive Director
410-990-4970
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