(Kansas City, KA – 31 May 2012) – Over the last few years, Boulevard Brewing Company has grown its selling territory, sharing the Midwest’s favorite craft beers with consumers in coastal cities including Seattle, Portland and Boston. Now, the Kansas City brewer is signing distributors in Washington, D.C., Virginia & Maryland and bringing its ales and lagers to their markets in the coming weeks.
“We’ve been exploring these markets for a while,” said Bob Sullivan, Boulevard’s Vice President of Sales and Marketing. “The number of Midwest transplants residing in our nation’s capital made the market appealing to us. Add in our sponsorship of the Brewer Association’s SAVOR event, [an American craft beer and food experience taking place in DC on June 8th & 9th] launching now is perfect timing.”
Boulevard will offer its flagship Unfiltered Wheat Beer and highly acclaimed Smokestack Series line of artisanal beers beginning June 4, immediately after the SAVOR event in D.C. The company has appointed Premium Distributors in D.C., northern Virginia, and part of Maryland, and Bond Distributing in greater Baltimore. Other communities in Virginia and Maryland will be added throughout the summer.
To oversee its sales on the east coast, Boulevard has appointed Rob Goodyear to the position of Regional Sales Manager, based out of Boston. Goodyear, a 13-year veteran of the beer industry, began his career as a sales rep with Burke Distributing in Boston, and most recently served as Chain Account Executive for MillerCoors.
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