Anheuser-Busch's Craft Portfolio is Off to its Strongest Start Yet in 2025

From Anheuser-Busch:

Industry leading craft portfolio delivering consistent growth through focus and investment in scale brand strategy

May 19, 2025 – St. Louis, MO  – Anheuser-Busch’s craft portfolio is off to a hot start in 2025, continuing its trend of consistent year-over-year growth. To date in 2025, A-B’s craft share has grown +0.36 points following a year of positive growth in 2024 ¹.

This growth is driven by consistent focus and investment in A-B's craft scale brands – six key fast-growing products in top styles including Goose Island Beer Hug IPA, Golden Road Mango Cart Wheat Ale, Elysian Space Dust IPA, Goose Island IPA, Wicked Weed Pernicious IPA and Devils Backbone Smash cocktails.

A-B’s strategy has proven successful as its craft scale brands are growing at a much faster rate than the overall craft industry, specifically in high-performing formats like 19.2oz cans.

Some fast facts: 

• - A-B’s craft scale brands continue to gain momentum, up +11.8% in volume sales this year as a group²
• - Goose Island Beer Hug IPA, Elysian Space Dust IPA and Wicked Weed Pernicious IPA are the fastest growing 19.2oz craft IPAs in the industry, gaining share at a much higher rate than next fastest-growing craft family ³
• - Golden Road Mango Cart is the #1 fastest-growing craft wheat brand ⁴

Andy Thomas, President, The High End at Anheuser-Busch said, “As the craft industry continues to transform, we've been intentionally crafting our portfolio for the future. The success we’re seeing is the result of a simpler, more focused approach – we’re looking forward to building on this strong momentum.”

Anheuser-Busch's portfolio of craft brewery partners includes Goose Island Beer Co, Golden Road Brewing, Elysian Brewing, Wicked Weed Brewing, Karbach Brewing Co, Devils Backbone Brewing Co, Four Peaks Brewing Co, Cisco Brewers and La Rubia Beer.

¹TUS MULC

² TUS MULC, YTD and L4W ending 5-04-25

³ TUS MULC, Craft IPA, YTD and L4W ending 5-04-25

⁴ TUS MULC, Craft Wheat, YTD ending 5-04-25

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer, we drive economic prosperity nationwide through investments in our people, facilities, and communities.

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

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