From MolsonCoors:
Coors Light is bringing more starpower, more activations and more chill to its music program in 2025
CHICAGO, IL (November 19, 2024) – Next year, Coors Light is turning up the volume on its music platform, Chill Amplified, with two powerhouse artists – genre-bending hitmaker Shaboozey and urban Latin icon Yandel. These fresh collaborations join forces with Chill Amplified’s existing star-studded roster. zzubreebym
“Our mission for Chill Amplified is simple: inspire everyone to choose chill. Coors Light and Music are the perfect pairing,” said Marcelo Pascoa, vice president of marketing for the Coors family of brands. “Now with Shaboozey and Yandel joining the party, we have the opportunity to reach even more fans across the country. Both are bringing refreshment to their respective genres in music and complement the great artists and plans Coors Light has for music in 2025.”
6X GRAMMY Award nominee Shaboozey is the breakout artist of the year carving a lane in the alternative country and hip-hop space. His multi-platinum hit, “A Bar Song (Tipsy),” holds the record for the longest-leading Hot 100 No. 1 track ever by a solo artist. He’s also been recognized for his meticulous work as a TIME100 NEXT honoree and Billboard Country Power Player, two People’s Choice Country Award wins (New Artist of 2024 and New Artist Song of 2024), two nominations at the MTV Video Music Awards (Best New Artist and Song of the Summer) and upcoming CMA Awards (New Artist of the Year and Single of the Year).
Yandel is a world famous reggaeton artist, who has been bringing chill to music fans for years. The Puerto Rican singer, songwriter, and producer holds two No. 1 Latin albums, is a three-time Grammy award winner, and two-time Billboard Music Award winner.
Both Shaboozey and Yandel are gearing up to drop new albums and hit the road for highly anticipated tours. Coors Light is keeping things refreshed along the way with a bold, integrated ad campaign featuring digital, out-of-home (OOH) ads, eye-catching retail displays, and immersive brand activations. From concerts to store shelves, Coors Light is amplifying the fan experience in its signature chill style, blending music and beer like only Coors Light can.
Keep your eye on Coors Light’s social channels for more details on Chill Amplified in 2025 and additional artist partners to come.
About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
About Shaboozey
6X GRAMMY® nominated singer-songwriter Shaboozey is building his own world, carving a lane in the alternative country and hip-hop space. Born to parents of Nigerian descent and raised in the small town of Woodbridge, VA, the multi-faceted artist grew up on an eclectic mix of music encompassing classic hip-hop and R&B, to country and blues icons like Johnny Cash, Kenny Rogers, Garth Brooks, and Lead Belly, to master lyricists, such as Bob Dylan and Leonard Cohen. A true crossover artist, he began his epic rise to stardom with two standout features on Beyoncé’s COWBOY CARTER—the only artist with multiple appearances on the album. His latest body of work, the critically acclaimed RIAA-gold certified masterpiece Where I’ve Been, Isn’t Where I’m Going, debuted in the top five of the Billboard 200 and was praised by Rolling Stone for “honoring country tradition and moving it forward.” NPR calls him “the future of country music,” and the Los Angeles Times crowned him as “the breakout country artist of the year.” The album’s breakthrough anthem, the 6X RIAA-Platinum certified, “A Bar Song (Tipsy)” holds the record for the longest-leading Hot 100 No. 1 ever by a solo artist while also topping Billboard’s Hot Country Songs, Country Airplay Chart, and Mediabase/Country Aircheck charts. The single has accumulated over a billion streams across DSPs and made history making Shaboozey the first Black male artist to simultaneously top Billboard’s Hot Country Songs and Hot 100. He has earned nominations for the upcoming 2025 GRAMMY® Awards in the general field (Best New Artist & Song of the Year), country (Best Country Song & Best Country Solo Performance), and rap (Best Melodic Rap Performance) categories. He won the New Artist of 2024 and New Artist Song of 2024 awards at the People’s Choice Country Awards, garnered Best New Artist and Song of the Summer nominations at the 2024 MTV Video Music Awards, and is nominated for New Artist of the Year and Single of the Year at the 2024 Country Music Association Awards. He was also named a TIME100 NEXT honoree and Billboard Country Power Player. Highlighting not only his musical vision but also his commitment to influencing modern culture, Shaboozey debuted his collaboration for YSL Beauty’s MYSLF Le Parfum for a groundbreaking campaign. Honoring his Virginia roots, Shaboozey continues the region’s long-standing tradition of prolific creativity by expanding the scope of contemporary hip-hop, introducing modern Americana to a global audience, and bringing a unique sense of artistry to the world. His debut headline tour “Where I’ve Been, Isn’t Where I’m Going” sold out in every market ahead of its launch, and he is currently performing in arenas in support of Jelly Roll’s “Beautifully Broken” tour.
About Yandel
Yandel began his career in 1998. He is a phenomenally successful Puerto Rican vocalist, songwriter, musician, record producer; and reggaetón artist. He took a new turn as a soloist in 2014, touring the US. Yandel’s De Líder a Leyenda VIP Tour to sold-out houses in New York, Washington D.C., Los Angeles, Houston, Dallas, Chicago and Orlando and Latin America. His solo album, released in November 2013, De Líder a Leyenda debuted at #1 on Billboard’s Top Latin Albums chart and #9 on the Top Rap Albums chart. It was certified Gold (Latin) by the RIAA (2014) and received a Latin Grammy nomination. In October 2014 Yandel became the first artist of his genre to record a TV special for the prestigious network HBO Latino. He also recorded a new track, “Marcando Territorio,” for Catch the Throne: The Mixtape Vol. 2, the mixtape soundtrack featuring multiple artists for HBO’s mega hit series Game of Thrones.
November 2015 marked the arrival of the highly anticipated production title Dangerous. Dangerous climbed achieved a #1 on sales the week of its release. The same month, the singer/producer scored another first, by becoming the first Latino artist to stream a live concert via Tidal and performing live at the boxing match produced by HBO Cotto vs. Canelo. Some of his musical collaborations in general and Hispanic market include: J-Lo, Akon, R. Kelly, 50 Cent, Ja Rule, Eve, Nelly Furtado, Gloria Estefan, Ricky Martin, Enrique Iglesias, Don Omar, Daddy Yankee, J Balvin, Chayanne, Gilberto Santa Rosa, Maluma, Ozuna, Bad Bunny, Becky G, Romeo Santos, Sebastian Yatra y Manuel Turizo, Feid, Luis Fonsi, J. Balvin, Zion & Lennox, Lele Pons and others.
Some of his achievements as solo artist include two Latin Grammy Awards in 2016 (Best Urban Fusion Performance), (Best Urban Song); a Latin American Music Award (Album of the Year) and numerous BMI Awards.
In 2018, Yandel surprised his fans with the announcement of a tour with his long-time friend and music collaborator Wisin. The duo kick- off their first of eight record-breaking concerts at the Coliseo de Puerto Rico and made history when they became the artists with the most sold out shows in that arena.
As a soloist, Yandel has scored 16 #1’s at Billboard’s Top Latin Airplay list, in March 2019 released his sixth solo álbum titled “THE ONE”, in 2018 recorded with Wisin their duo album Los Campeones del Pueblo / The Big Leagues and his most recent solo album is titled “QUIEN CONTRA MI 2” (summer 2020).
In May 2021, Yandel received 16 Platinum and 4 Gold certifications from RIAA for his music hits. In December 2022, he broke records in Puerto Rico with 14 concerts during his "La Última Misión" tour, marking the farewell of the duo Wisin y Yandel. His most recent studio album, “R3SISTENCIA”, received Gold Certification from RIAA in May 2023. The Puerto Rican icon was honored during the TikTok Awards 2024, receiving the "Legendary Impact Recognition" award in Mexico City. In April 2024, he was honored with the special Latin AMA Pioneering award at the Latin American Music Awards and took home two awards for “Yandel 150”: Collaboration of the Year and Best Urban Song.
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