Michelob ULTRA Zero will redefine the non-alcohol beer segment with an offering that combines great taste with half the calories of leading non-alc competitors
NEW YORK, September 23, 2024 – Today, America’s leading brewer Anheuser-Busch announced the introduction of Michelob ULTRA Zero, a new superior alcohol-free brew that allows 21+ consumers more choice as part of an active lifestyle by offering a beverage option fitting more social occasions. After redefining the light beer category upon its release in 2002, one of the industry’s top growth-driving brands is looking to do it again by introducing a new, superior brew to the rapidly expanding non-alcohol beer category. Michelob ULTRA Zero will hit shelves across the country starting in January 2025.
Inspired by the great taste of Michelob ULTRA, Michelob ULTRA Zero will offer consumers half the calories of leading non-alc competitors. With only 29 calories, it is an alcohol-free beer that is brewed to remove alcohol with a 0% alc/vol and continues Anheuser-Busch’s commitment to offering consumers meaningful brand experiences while promoting choice, moderation and responsible consumption.
“Our focus is always on our consumers and ensuring that we continue to invest and innovate in growing segments to meet their needs. As the non-alcohol beer category continues to grow, there couldn’t be a better time to unveil a superior alcohol-free brew for consumers,” said Kyle Norrington, Chief Commercial Officer, Anheuser-Busch. “Complementing Michelob ULTRA’s core product offering, which is driving industry growth, Michelob ULTRA Zero stands out from the crowd with unique product attributes that fit even more social occasions.”
Michelob ULTRA Zero allows the industry-leading brand to make its mark on the growing non-alcohol beer category, which is projected to be a $2B industry in the next five years. Anheuser-Busch is committed to ensuring its portfolio of products provides all 21+ consumers with the choice to integrate alcohol-free brews into different beer-drinking occasions.
Michelob ULTRA Zero will be available in 12-pack 12oz cans in January 2025 and 6-pack 12oz bottles in March 2025 wherever Michelob ULTRA is sold. For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube.
About Michelob ULTRA:
Introduced in 2002, Michelob ULTRA is the No. 2 beer in the industry by dollars. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA's choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch's commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.
About Michelob ULTRA Zero:
Coming in January 2025, Michelob ULTRA Zero is a superior alcohol-free brew that offers consumers who live an active lifestyle unique attributes that fit into even more social occasions. With only 29 calories, Michelob ULTRA Zero is brewed to remove alcohol with a 0% alc/vol. Michelob ULTRA Zero continues Anheuser-Busch’s commitment to offering consumers meaningful brand experiences while promoting choice, moderation and responsible consumption.
About Anheuser-Busch:
At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation's military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that's who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
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