Great Lakes Brewing Co. Announces Christmas Ale, Seasonal Lineup

Great Lakes Brewing Co. Christmas Ale Leads Holiday Lineup
Classic Brew Sports Fresh Look, Cookie Exchange Milk Stout & More Return

CLEVELAND, OH Sept. 18, 2024 – Great Lakes® Brewing Co. (GLBC) announces the return of classic seasonal Christmas Ale, now with a fresh look, along with Barrel Aged Christmas Ale, the return of new-flavor Cookie Exchange Milk Stout, and the Holiday Pack.

The Holiday Classic
Iconic seasonal Christmas Ale returns with its signature fresh ginger, cinnamon, and honey, and a refreshed look, bringing a festive red script to the package’s familiar wintry scene and ornament-filled train car. Christmas Ale continues to be a top performer in GLBC’s portfolio, despite being available for just 10 weeks annually. Christmas Ale returns in draft and package throughout the brewery’s footprint starting October 21.
Barrel Aged Christmas Ale is Back
Barrel Aged Christmas Ale returns in 16 oz. can 4-Packs for a limited time throughout GLBC’s footprint. Aged in bourbon barrels, Barrel Aged Christmas Ale releases in select locations, in tandem with Christmas Ale beginning October 21.
Cookie Exchange Milk Stout: Peanut Butter Blossom
GLBC debuted the rotating-flavor Cookie Exchange Milk Stout in 2023, with a Caramel Vanilla Shortbread flavor. For 2024, Cookie Exchange features a Peanut Butter Blossom-inspired recipe. Cookie Exchange launches with Christmas Ale in 12 oz. can 6-Packs and draft. It’s also featured in the returning Holiday Pack, which includes six cans of both Cookie Exchange Milk Stout and Christmas Ale. All packages release beginning October 21.
Christmas Ale First Pour at the Great Lakes Brewpub
Great Lakes Brewing Co. hosts its Christmas Ale First Pour® party Thursday, October 17. The annual event includes the first taste of Christmas Ale, holiday music and food specials, a toy drive, limited edition merch, and more. The brewery’s annual First Pour VIP contest gives one lucky fan the chance to win a private brewery tour, swag, and exclusive access at the event. Additional prizes will be awarded throughout the season. Contest info, regional event details, and more at greatlakesbrewing.com/merrychristmasale
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Great Lakes Brewing Co. (GLBC) is Ohio’s original craft brewery, founded in 1988 by brothers Patrick and Daniel Conway in Cleveland, Ohio. GLBC is independent and employee-owned and serves 16 states and Washington, D.C. with its award-winning portfolio of fresh, flavorful, and innovative crafted beverages including Vibacious® Double IPA, Midwest IPA, Dortmunder Gold® Lager, and a robust selection of seasonal and limited release offerings. Learn more at greatlakesbrewing.com.

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