From Craft O’Hana / Maui / Modern Times / AleSmith:
Kihei, Hawaii (September 6, 2024) – Craft ‘Ohana has announced it is entering into a partnership with AleSmith Brewing. All production of Modern Times beer will transition to AleSmith’s state-of-the-art San Diego Brewery under a new partner brewing arrangement. The ever-changing craft beer climate led the company to look at the complexity of their overall business and brands and pivot to a more streamlined approach and strategy. zzubreebym
“When we set out to find a brewing partner, two things were non-negotiable – our commitment to quality and brewing Modern Times where the brand started and is the strongest – San Diego. AleSmith delivers on both of those for us. We’re excited to work with my good friend Peter and his team” said Garrett W. Marrero, Co-founder and CEO of Craft ‘Ohana.
Brandon Richards, President of AleSmith, shared his excitement about the partnership with Craft ‘Ohana. “Our deep-rooted relationship with Craft ‘Ohana makes this collaboration particularly special. We’re honored to brew for the renowned Modern Times brand, and this aligns seamlessly with our goal of expanding our production to support other notable brands.”
This partnership will allow Craft ‘Ohana to brew Modern Times brands at a world-class, award-winning brewery in their largest mainland market of San Diego. AleSmith’s newer, more efficient brewery will allow Craft ‘Ohana to continue to brew core Modern Times fan favorites, along with limited release specialties, while simplifying their footprint and portfolio. Over the next 60 days, this new arrangement will mean the eventual closure of the Modern Times’ production facility.
As Maui Brewing beer and Maui Hard Seltzer continue their explosive growth (collectively up 23% YTD on the mainland), this change will allow the team to stay focused on growing those brands while reducing complexity in the Modern Times brand portfolio with a focus on key core fan favorites in the home market and beyond.
For more information on Maui Brewing Co., visit MauiBrewing.com or follow @MauiBrewingCo on Facebook, Instagram, and X.
For more information on Modern Times, visit ModernTimesBeer.com or follow @ModernTimesBeer on Instagram and X or @ModernTimesIsYourFriend on Facebook.
About Craft ‘Ohana
Established in 2022, Craft ‘Ohana is an award-winning family of craft beverage brands dedicated to innovation, sustainability, and quality. Its portfolio of brands includes Hawai‘i’s largest craft brewery Maui Brewing Company, Maui Hard Seltzer, Kupu Spirits, and San Diego’s Modern Times Beer. Based in Kihei, Hawai‘i, Craft ‘Ohana is the 26th largest craft brewery by volume with distribution in select US markets and countries around the world.
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