From Shiner & Spoetzl:
Spoetzl Brewery, the family-owned and independent craft brewer of the iconic Shiner Bock, updated the design and packaging of the Shiner Bock bottles to honor Texas roots and rich history dating back to 1909.. The new cans and bottles are now available on shelves nationwide!
Shiner Bock refreshed its packaging with updates including a map of Texas, a more prominently featured ram and simplified typography for a fresher, more contemporary feel and easier recognition on crowded shelves.
The new cans were first introduced in a commercial starring actor Jesse Plemons, who kicked off Shiner’s new campaign, “It’s a Texas Thing,” designed to solidify Shiner’s status as the quintessential craft beer in Texas.
Shiner Bock (4.4% ABV) is an iconic, traditional, amber Lager brewed for year-round enjoyment. The #1 Craft Beer in Texas, Shiner Bock combines old-world Bavarian heritage with American handcraft brewing for a smooth, rich, always-satisfying taste. Every drop of the award-winning beer is brewed right in Shiner, TX, where it all started 111 years ago. Visit us at www.shiner.com.Bock beer was traditionally brewed in Germany to celebrate the coming of Spring, and beginning in 1913, Shiner Bock was enjoyed seasonally. Due to popular demand, the Spoetzl Brewery has been brewing Shiner Bock year-round since 1973.
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