WITH NEW PARTNERSHIP, BUD LIGHT EXPANDS ITS UFC RELATIONSHIP AND BUILDS UPON ITS ELITE ROSTER OF ATHLETES
NEW YORK, NY - MARCH 26, 2024 - KO! Bud Light, the official beer sponsor of UFC®, is stepping into the Octagon® as the exclusive beer partner of lightweight contender Dustin Poirier following his monumental victory at UFC 299 earlier this month in Miami.
“I’m thrilled to cap off my UFC 299 victory by announcing my partnership with Bud Light, the official beer sponsor of the UFC,” said UFC lightweight contender Dustin Poirier. “I couldn’t be more excited to join Bud Light’s elite lineup of athlete partners and can’t wait to bring UFC fans some really exciting things both inside and outside the Octagon® this year.”
UFC 299 marked the first UFC event featuring Bud Light as the presenting sponsor including increased branding throughout the event and increased integration into the ESPN broadcast, bringing easy enjoyment to UFC fans nationwide.
“Bud Light’s partnership with the UFC allows us to celebrate and bring fans closer to the sport they love, and we couldn’t be more excited to now welcome one of the best in the Octagon, Dustin Poirier, to the Bud Light Family,” said Bud Light VP of Marketing Todd Allen. “We look forward to working with Poirier throughout the year to continue making great sports moments even easier to enjoy for our fans.”
This announcement follows the multi-year partnership announced last year that saw Bud Light return as the 'Official Beer Sponsor of UFC’, bringing easy enjoyment to 21+ fans with 360-degree programming, including custom social and digital content, broadcast integration, on-site presence, and more.
To learn more about what Bud Light and Dustin Poirier have in store, 21+ fans can follow Bud Light on Facebook at Facebook.com/BudLight, on X at @BudLight, and on Instagram @BudLight.
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About Bud Light
The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a crisp, clean finish. Bud Light remains as the number 1 beer brand in volume sales (Circana MULC) with its premium American light lager, brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com.
About Anheuser-Busch
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.
Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States. We are home to several of America's most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook and Instagram.
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