From Coronado:
SAN DIEGO, CA – May 17, 2023 -- Coronado Brewing Company (CBC), a leading San Diego, CA-based craft brewery known for its award-winning West Coast ales, is pleased to announce its impressive performance in the first quarter of 2023. Surpassing a strong +8% growth in the first quarter of 2022, the company saw depletions increase +19.3% in the first quarter of 2023. Shipments grew +16.2% as did the company’s net revenue increasing +20.6%. Flagship brands Weekend Vibes and Salty Crew led the way with strong growth, with Q1 depletions coming in at +13.4% and 57.2% respectively. zzubreebym
Following the company’s recent move into Southern California-based wholesaler, Stone Distributing Company, Coronado’s Q1 sales grew +20.6% in its home state. It has now been six months since CBC moved most of its SoCal business into Stone Distributing Company. “The transition into SDC couldn’t have gone any smoother, and the excitement between CBC and SDC is in full force,” says Clinton Smith, CCO at Coronado Brewing. “It’s imperative that we continue to win in our home market of Southern California, and we believe that we have the right partners in place to keep this strong momentum going for the long term.” CBC reports Southern California depletions coming in at +27.1% with every major market in the region showing double-digit growth.
According to Nielsen scan data (Craft Brand Families SoCal Food) through the first 13 weeks of 2023, CBC achieved +15.5% growth in case sales, cementing Coronado as the 12th largest craft brand family in the region. This achievement is marked by double-digit growth in both dollar sales and case sales, with Coronado owning the third-best growth trends for Q1 in Southern California Food.
Weekend Vibes IPA and Salty Crew Blonde have emerged as formidable contenders in the craft beer scene, with both brands earning spots in the top 30 craft brands in SoCal Food at number 20 and number 27 respectively. Weekend Vibes IPA 6pks have seen a 19% increase in sales, making it the fourth best-selling IPA 6pk or 4pk SKU and the eighth overall best-selling IPA SKU, encompassing all styles, sizes, pack sizes, and containers. Salty Crew Blonde has soared as the third best-selling Blonde/Golden Ale brand, with an impressive growth rate of 35.1%. Both the 6pks and 12pks of the so-called “Boat Beer” have secured spots in the top 10 SKUs for dollar sales in the Blonde/Golden Ale category.
Surpassing pre-pandemic growth levels, Coronado’s on-premise depletions increased +35.0% in the first quarter of the year, led by Salty Crew (+54.7%) and Weekend Vibes (+28.6%) draft offerings. In the same period, draft shipments increased +23.1% over Q1 2022. “We are working closely with our distributor partners to apply the incredible momentum in the off-premise to succeed in the on-premise lead by our top two brands,” says David Schreiber, VP of Sales at Coronado. “It’s great to see the on-premise coming back and while we have more work ahead of us, we have a clear and aligned direction on our brand priorities.”
New Brands Driving Growth in 2023
Innovation remains a core focus for CBC, as demonstrated by the success of Rocky Point Hazy IPA, the first installment in Coronado’s new Surf Break Series, a rotating Hazy IPA offering that kicked off in January replacing CBC’s previous seasonal program. This offering has outsold the previous Q1 seasonal beer, Haze on the Horizon, by an impressive 102%. The introduction of new brands in 2023, including Nado Japanese Lager, Rocky Point Hazy IPA, and The Mariner Double IPA (a collaboration with San Diego-based Societe Brewing Co.), accounted for over 7% of total depletions in Q1.
Replacing Rocky Point as Coronado’s newest Surf Break Series seasonal release, Cloudbreak Hazy IPA will be available in 16 oz 4-packs May through August. The beer is named after Fiji's heaviest left-hand reef break known to be one of the most challenging and awe-inspiring barrels in the world. The beer showcases the complex flavors and aromas of a unique blend of hop varieties. It's brewed with a combination of Idaho 7 and Citra Incognito® and dry-hopped with Amarillo, El Dorado, and Motueka hops for an explosion of juicy, tropical fruit flavors. Pouring a hazy, golden hue, expect aromatic notes of apricot, papaya, melon, and tropical lime.
With a strong start to the year, Coronado Brewing Company is poised for continued success. The company remains committed to delivering exceptional craft brews and anticipates further growth in the coming quarters with new innovations and core offerings.
Label Copy:
Fiji's heaviest left-hand reef break known to be one of the most challenging and awe-inspiring barrels in the world. The beer showcases the complex flavors and aromas of a unique blend of hop varieties. It's brewed with a combination of Idaho 7 and Citra Incognito® and dry-hopped with Amarillo, El Dorado, and Motueka hops for an explosion of juicy, tropical fruit flavors. Pouring a hazy, golden hue, expect aromatic notes of apricot, papaya, melon, and tropical lime.
ABV: 7.3%
IBU: 65
Package: Draft, 16oz can four-packs
Availability: Beer Finder
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About Coronado Brewing Company
In 1996, when craft beer was still a foreign term and San Diego County was home to only a handful of breweries, the Chapman brothers Ron and Rick opened a brewpub in their hometown of Coronado. Today CBC stays true to its San Diego roots, brewing abundantly hoppy West Coast-style ales, which are available today in 14 US states and 12 countries. In addition to the long-established pub in Coronado, the company opened a tasting room inside its San Diego production facility in 2013, and a tasting room and restaurant in Imperial Beach, California in 2014. Coronado Brewing Company was honored in 2014 with one of the brewing industry's most prestigious awards—World Beer Cup Champion Brewery and Brewmaster for a Mid-Size Brewing Company, and more recently, a bronze medal at the 2019 Great American Beer Festival for its Weekend Vibes IPA (American IPA category, 362 entries), a 2020 silver medal for its Salty Crew Blonde Ale, and a 2021 gold medal for its Palm Sway IPA.
Links:
Website: https://www.coronadobrewing.com
Facebook: Coronado
Instagram: @coronadobrewing
Twitter: @CoronadoBrewing
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