From Blue Moon, MolsonCoors & Alex Parker:
Blue Moon Brewing Co.’s beers are known for their signature orange garnish. But this Thanksgiving, the brewery is swapping the iconic orange wheel for something just as sweet: miniature pies.
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The brewer of beers like Blue Moon Belgian White Belgian-style Wheat Ale, Blue Moon LightSky and Moon Haze is putting a twist on traditional Thanksgiving desserts with its Blue Moon Pie Pints. It’s partnered with viral baking sensation Melissa Ben-Ishay to create a lineup of tiny treats that pair perfectly with Blue Moon’s lineup of beers.
“Blue Moon’s orange wheel garnish is so iconic it would take something special for us to even consider replacing it,” says Leah Bowman, associate marketing manager for Blue Moon. “Our ambition with Pie Pints was to create something that was both fun and unexpected as well as perfectly paired to the flavors that make our beer special.”
Available online starting today, the limited-edition Pie Pints sell for $18 plus shipping and come in three varieties, each designed to pair perfectly with Blue Moon’s roster of citrus-forward beers. The freshly baked Pie Pints will be sold through Nov. 11, with a limited quantity released each day.
The flavors are:
- Blue Moon Belgian White & Spiced Citrus Pumpkin Pie: Blue Moon Belgian White, a Belgian-style wheat ale brewed with Valencia orange peel and coriander, is best paired with the most iconic of pies. The Spiced Citrus Pumpkin Pie is a classic pumpkin pie with an elevated twist. This pie incorporates dashes of coriander and orange zest that complement the subtle sweetness and bright, citrus aroma of Belgian White.
- Blue Moon LightSky & Tropic Sky Pie: LightSky is a light wheat beer brewed with real citrus peel for a lighter taste. The Tropic Sky Pie is packed with a mango and pineapple custard filling that complements the flavors of LightSky Citrus Wheat and Tropical Wheat.
- Moon Haze & Coconut Citrus Pie: Moon Haze is a juicy hazy beer with bold tropical flavors and a heavy tropical citrus aroma. The sweet, bright citrus and tropical coconut filling of the Coconut Citrus Pie balances Moon Haze’s hoppiness, while complementing its juicy flavor profile.
“Whenever I come up with a new cupcake flavor or write a new recipe, I’m focused on getting the perfect bite. With the Blue Moon Pie Pints, you get the perfect bite and sip,” says Ben-Ishay, CEO and co-founder of Baked by Melissa. “As a longtime fan of Blue Moon, I was thrilled to work alongside their brewers to create recipes that complemented some of my favorite beers. These Pie Pints add such a fun and festive flair to any holiday table this season.”
Blue Moon also is making the Pie Pints’ recipes available online for home bakers, whether they choose to make pint-size or full-size versions. It’s also giving consumers an opportunity to enter for a chance to win Pie Pints if they miss out on purchasing them. Consumers can enter for their chance to win online.
“People are always looking for fun ways to brighten their Friendsgiving or Thanksgiving, and Blue Moon’s Pie Pints are a great way to connect food, flavor and fun,” Bowman says.
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