From Allagash:
Belgian-style Golden Ale now available
in six-pack bottles with a reimagined, scenic label
-PLUS: ALLAGASH NORTH SKY NOW ALSO AVAILABLE IN SIX-PACKS-
Portland, ME – July 12, 2022
Allagash Brewing Company is proud to announce a reimagined look and format for one of its most celebrated beers. Award-winning Allagash Tripel, a Belgian-style Golden Ale, is getting a package upgrade, increasing from a four-pack to a six-pack bottle format – ideal for spirited celebrations and sharing with friends. The new format will also boast a new look, depicting a picnic table topped with beers, situated in an idyllic setting that evokes both the rolling hills of Maine and the landscapes that their brewers have seen on trips to Belgium.
“Tripel is the kind of beer that can turn everyday occasions into special occasions, so we’re evoking Tripel’s celebratory spirit with our new label and bringing more beers to the pack, giving our customers the opportunity to invite more friends to enjoy our take on an iconic Belgian style of beer,” said Jason Perkins, Brewmaster at Allagash.
The redesign comes on the heels of the beer’s latest accolades: Allagash Tripel was awarded the Gold Medal in the Belgian-style Tripel category of the 2022 World Beer Cup that took place in early May. The beer carries notes of passion fruit and honey in the aroma, and a hint of biscuit in its varied palate complete with a complex, yet dry finish. Tripel is brewed with Allagash’s 2-row barley blend, hopped with Nugget and Hallertau, and then fermented with yeast made in house.
Also launching in bottled six-packs just in time for summer cookout and picnic season is North Sky, one of the brewery’s core offerings. This silky Belgian-inspired stout, inspired by late evenings spent around a crackling campfire, boasts a taste that balances light notes of fruit and sweetness with roasty malt.
Both Tripel (9% ABV) and North Sky (7.5% ABV) are shipping out to Allagash’s full distribution footprint.
Allagash Tripel will still be available in its 750mL cork-and-cage bottle, and Allagash will continue to ship out 4-packs of 16 oz. cans of North Sky as well. To learn more about Tripel, North Sky or to locate Allagash beer, visit allagash.com.
ABOUT ALLAGASH BREWING COMPANY
Allagash Brewing Company is a Certified B Corp founded in Portland, Maine, by James Beard Award-winner Rob Tod. Since 1995, the brewery has been dedicated to crafting the best Belgian-inspired beers in the world, all while giving back to the community that has supported them along the way. Earning coveted Great American Beer Festival, World Beer Cup, and European Beer Star Awards, Allagash has been deemed one of the best American Breweries of the decade by Paste Magazine and one of the best breweries in America by Gear Patrol. In 2021, Allagash was named “Brewery of the Year” in its category size by the Brewers Association, and included on Inc. Magazine’s “Best in Business” list. Allagash is available in CA, CT, DC, DE, FL, GA, Chicagoland, MA, MD, ME, NC, NH, NJ, NY, PA, RI, SC, VA, VT, and WI. Learn more on allagash.com and connect with us on our Webby-honored social channels: Instagram, Facebook, and Twitter. From Maine, with love.
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