Shiner Adding ¡Órale! Mexican-Style Cerveza

Shiner Adding ¡Órale! Mexican-Style CervezaI brought you an early peek, and now this from Shiner:

 

Shiner, TX  (April 28, 2022) Today, the independent, family-owned makers of the iconic Shiner Bock introduce their new Mexican-Style Cerveza, ¡Órale!. Crafted with premium 2-row malt and Lager yeast and brewed with agave, this beer features an earthy, mildly sweet flavor. ¡Órale! is also crisp and sessionable, pairing especially well with spicy, flavorful foods.  zzubreebym

So what does ¡Órale! mean? It’s an authentically Mexican term that can be a greeting, a question, an affirmation or a call to action. In the case of ¡Orale! Mexican-Style Cerveza, it’s a rallying cry for an adventurous day or night out. It's not a simple "yes,” but an enthusiastic "Hell Yes!" to the wild ideas, crazy schemes and incredible escapades that will take the ordinary into something completely unforgettable.

While Mexican imports have had a decades-long run of growth in popularity, consumer preferences are now moving beyond just imports and into craft-brewed Mexican-style lagers, up nearly twofold in 2021. Shiner has the perfect combination of resonating with craft-loving consumers and a proven track record of expertise in brewing sessionable lagers. By leveraging these consumer insights, Shiner’s ¡Órale! craft-brewed Mexican-style lager speaks to consumers in an original, fun and engaging way.

“I am thrilled at the opportunity to combine my Mexican heritage with a Mexican style lager bearing the Shiner label and the Spoetzl Brewery’s commitment to quality,” says Carlos Alvarez, CEO of The Gambrinus Company in San Antonio, TX, who acquired the Spoetzl Brewery in 1989. “I know Shiner fans will enjoy ¡Orale! - a word that expresses so much in the Spanish language.”

Shiner ¡Órale! (4.5% ABV) is rolling out nationally starting this May. It will be sold in 6-and 12-pack cans and bottles. For more information on Shiner Beer and its full portfolio, visit www.shiner.com.

About MyBeer Buzz

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play........Copyright 2007-2024 mybeerbuzz.com All Rights Reserved: Use of this content on ANY site without written permission is not allowed.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).