From Brewery Vivant:
Brewery Creates Exclusive Stout to Raise Awareness of Capital Campaign zzubreebym
On Thursday, May 19, Brewery Vivant will release a beer in collaboration with Women’s Resource Center (WRC) to help bring awareness to WRC’s capital campaign. The Propel campaign is a $2 million fundraising effort to move the organization to a new location at 816 Madison Avenue SE from their existing location on Front Street.
“We are thrilled to partner with Women’s Resource Center on this very important campaign to move them into a new home that is more convenient and better equipped to support the women they serve,” states Kris Spaulding, President of Brewery Vivant. “We have partnered with WRC for a number of years and are excited to more directly share their message with our customers, giving them an opportunity to participate in empowering the women of our community through supporting Propel.”
Last year WRC assisted over 600 local women, providing them with the skills and resources they need to thrive in the workforce. The organization has seen an increased demand for services since the pandemic began and this campaign includes allocating funding to provide additional programming for formerly incarcerated women seeking reentry into the job market.
“This campaign is for all women, from all walks of life. Every woman in our community deserves the chance to achieve financial stability through workplace success,” stated Sandra Gaddy, CEO of Women’s Resource Center. “We are grateful for this opportunity to partner with Brewery Vivant to raise awareness about the Propel campaign. The philanthropic support from this campaign will allow us to be more accessible to women in our community who experience multiple barriers to employment.”
The beer is a Tootsie Roll Stout and is named “We’re On a Roll!” to highlight the progress Women’s Resource Center has made since opening in 1973. This stout has big notes of chocolate and caramel with a creamy mouthfeel from the addition of rolled oats and the decadent amount of real Tootsie Rolls that were added to the boil. A candy lover's delight, it comes in at 6.0% ABV. A portion of every pint sold will be donated by Vivant to Women’s Resource Center. The beer will only be available at Vivant’s pub located at 925 Cherry Street SE in Grand Rapids.
Who we are
Brewery Vivant is the world’s first LEED® certified commercial microbrewery and a Certified B Corporation. We brew beer in the European tradition with the addition of American ingenuity. At our pub we strive to elevate the enjoyment of beer & food and the sense of community in everything we do. Brewery Vivant prides itself on being a destination brewery in the “Beer City” of Grand Rapids. We have distribution throughout the State of Michigan.
For nearly 50 years, Women’s Resource Center has been empowering and equipping women to achieve financial stability through meaningful employment. Our gender responsive programs and services help women discover their strengths and talents while overcoming barriers to employment and economic independence. WRC serves over 600 women a year. For more information on the Propel campaign, visit www.grwrc.org/propel.
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