From New Belgium:
I’m SO excited to be reaching out to you today with the long-anticipated news that TOURS ARE BACK at New Belgium Brewing in Fort Collins, Colorado! CHEERS TO THAT! Awarded the best tour in the country by USA Today 10 Best in both 2018 and 2019, New Belgium’s renowned brewery tour is back and better than ever. Our Liquid Center team has spent the past year enriching New Belgium’s revered tour program, honing our tour guides’ beer knowledge and storytelling, resulting in curated liquid center programming that offers our guests artful and enriching brewery experiences. Our tours offer an up-close look at the unique principles and practices that make up New Belgium’s Human Powered Business model, which shows how putting coworkers and communities first creates long-term business growth and resilience.
Beginning May 6th in Fort Collins, guests can now choose between two custom tour experiences or a guided tasting experience, and the best part…..(drumroll please) - these experiences are now available in Spanish! See below for additional details:
- Tour Teaser:
- This 45-minute tour will take up to 25 guests on an excursion to visit the Brewhouses at New Belgium while sampling a complimentary brew along the way
- Tickets are free and available day of, on a first come, first serve basis
- Tour Teasers are offered daily at 2pm, Monday- Friday, and both 2pm and 4pm on weekends
- Additional details here: FTC Tours New | New Belgium Brewing
- Brewery Tour:
- This 90-minute full brewery tour will take up to 25 guests on an extensive journey through the many fascinating departments at New Belgium, and includes a detailed history of New Belgium’s timeline, story, beer facts, and plenty of beer tasting throughout
- Guests will visit the brewhouses, iconic Foeder Forest (wood cellar), Packaging Hall, and enjoy a ride down New Belgium’s infamous slide
- During this elevated tour experience, guests will be guided through the entire brewery by a cultivated New Belgium tour guide and can look forward to enjoying a curated flight of New Belgium’s world class beers
- This tour is offered 5 times per day and reservations are encouraged
- Tickets are $10 per person (free for children 5 and under)
- This experience is also offered privately for large groups such as business gatherings, wedding parties, and family reunions
- Book here: FTC Tours New | New Belgium Brewing
- Guided Tasting Experience
- Expert guides will come table-side and walk you and your table of friends and family through our beer history in detail
- Includes a curated flight and tasting booklet with descriptions of our favorite beers
- No reservations required, Inquire upon arrival with our tasting room staff
- Cost: $20 per flight
- Spanish Tours + Guided Tastings
- We’re thrilled to share that New Belgium’s guided tasting and tour experiences are now available in Spanish!
- To offer our guests more inclusive experiences, the liquid center team successfully translated both the 45-minute and 90-minute tour and guided tasting experience completely to Spanish, an option that was not previously offered
- This offering is a true celebration of New Belgium’s commitment to democratizing craft beer so that more people and communities can enjoy it
- View more details here: FTC Private Tours Request Spanish | New Belgium Brewing
New Belgium is proud to announce that tour and event tickets are now powered by Humanitix, a ticket booking platform who has transformed over $1 million booking fees into helping disadvantaged kids around the world. Double cheers to that! New Belgium is taking this step in response to “growing awareness around the predatory fees imposed by big ticketing companies.” (Reference John Oliver's recent report on Ticketmaster here.)
Finally, also worth cheers’ing: Beginning April 18th, New Belgium’s Fort Collins liquid center will be open 7 days a week, with hours of availability expanding to noon- 9pm, Thursday – Saturday. (Hours of availability for Sun- Wed will be 12pm- 8pm). For more information about our onsite guest experiences, or to book a tour or guided tasting, please visit: FTC Tours New | New Belgium Brewing.
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