From New Realm:
ATLANTA, GA & VIRGINIA BEACH, VA – March 2February 26, 2021 – There’s something exciting flowing through the tanks at New Realm Brewing Co. Slightly hazy and brimming with tropical notes, beLOW is New Realm’s first low-carb and Hazy IPA. Anchored by one of the company’s favorite hop combinations and a meticulously engineered brewing process, beLOW Hazy IPA is the perfect balance of bright citrusy notes, drinkability and low-carb profile. Light, crisp and refreshing - beLOW is the lighter side of IPA.
“This beer is something special”, said Bob Powers, Co-Founder and Chief Sales & Marketing Officer of New Realm Brewing. “It’s citrusy, refreshing, and has the hop character that IPA lovers crave, with less than half the calories. beLOW was brewed with high-quality, all- natural ingredients and doesn’t make a consumer compromise taste, quality, or their healthy, active lifestyle like some beers.”
“We created beLOW with some of my favorite hop varieties which lend a light, citrusy flavor profile that impresses the palate. The process of brewing a low-carb, low-calorie beer is very unique and challenging. In most beers there is a residual sweetness in the final product, and carbs come with that rich sweetness. With beLOW, we use exogenous enzymes to break down the complex sugars in the wort which leaves the beer with a drier finish and significantly less carbs than your standard IPA, without sacrificing any flavor,” said Brewmaster and Co- Founder Mitch Steele.
beLOW Hazy IPA joins New Realms year-round core lineup and is now available on draft and in 12oz six-pack sleek cans. Grab it in New Realm’s Atlanta and Virginia Beach brewery to- go coolers, as well as your favorite retailers around Georgia and Virginia. Visit the company’s Beer Finder to track it down at newrealmbrewing.com/beer-finder.
Information:
· Brand: beLOW
· Style: Hazy IPA
· Specs: 4.0% ABV / 20 IBUs
· Appearance: Hazy gold
· Package: 6pk 12-oz sleek cans, draft
· Distribution: Throughout Georgia and Virginia
· Availability: March 2, 2021
ATLANTA, GA & VIRGINIA BEACH, VA– February 25, 2021 – After over a year of taproom trials and consumer feedback, New Realm Brewing Company is launching its first-ever premium hard seltzer, AlphaWater. This hard seltzer variety pack is joining the company’s core brand lineup and is rolling out to retailers across the company’s footprint starting this week. AlphaWater is designed with a blend of classic and innovative flavors to bring a crisp, fruity brightness to the day. Made exclusively in the company’s Atlanta and Virginia Beach facilities, AlphaWater’s inaugural mix features four delicious flavors, including Acai & Blueberry, Lime & Cucumber, Black Cherry, and Citrus Punch.
New Realm Brewing is located at 550 Somerset Terrace NE in Atlanta, Georgia (30306) and 1209 Craft Lane in Virginia Beach, Virginia (23454). For a complete list of hours, information on private events and public tours, as well as additional information, visit newrealmbrewing.com.
“Hard Seltzers are a concept we have been experimenting with for over a year as we experimented with multiple flavors to find the most balanced and refreshing combinations. AlphaWater is naturally gluten free, uses all-natural ingredients, is sugar-free and locally-made in Virginia Beach and Atlanta. It’s releasing just in time for warmer weather, and will be perfect for every occasion,” said Bob Powers, Co-Founder and Chief Sales & Marketing Officer of New
Realm Brewing.
“We were very intentional in choosing what flavor combinations we knew would create a balanced, delicious variety”, said Mitch Steele, Co-Founder and Brewmaster of New Realm Brewing. “The tartness of blueberry with the distinct tropical flavor of acai makes for an irresistible seltzer with the gentlest touch of sweetness. Lime and Cucumber are known to complement each other so this flavor of AlphaWater is both tangy and cooling at the same time. For Black Cherry, we used a blend of rich black cherries and tart sour cherries to create that flavor we all know and love. And, finally, Citrus Punch is bound to be a fan favorite, with a citrusy blend of grapefruit, lime, and blood orange.”
This exciting and delicious mix will be available at your favorite retailers around Georgia and Virginia on March 2, 2021 in 12oz sleek can twelve packs. Fans can also try it in New Realm’s Atlanta and Virginia Beach brewery restaurants and take a variety pack home from the to-go coolers.
Information:
· Brand: AlphaWater
· Style: Premium hard seltzer (Black Cherry, Citrus Punch, Cucumber Lime, Blueberry
Acai)
· Specs: 4.5% ABV (ALL)
· Appearance: Crystal clear
· Package: 12oz sleek can 12-pack, draft (very limited)
· Distribution: Throughout Georgia and Virginia
· Availability: March 2, 2021
New Realm Brewing is located at 550 Somerset Terrace NE in Atlanta, Georgia (30306) and 1209 Craft Lane in Virginia Beach, Virginia (23454). For a complete list of hours, information on private events and public tours, as well as additional information, visit newrealmbrewing.com
About New Realm Brewing:
New Realm Brewing Company is an American craft brewery started in 2016 by co-founders Carey Falcone, Bob Powers and Mitch Steele. On a mission to rethink tradition and bend the rules, the team planted their first production facility in a 20,000 square-foot space on Atlanta’s east side Beltline trail in December of 2017, featuring a 25hl brewhouse, 3,000 square-foot restaurant, rooftop patio and beer garden. A second location opened in Virginia Beach in the middle of 2018 enabling New Realm to increase their ability to innovate and create new beers. The Virginia Beach location is a 58,000 square-foot space with a 50bbl brewhouse, a large outdoor beer garden, private event space and restaurant. New Realm’s core principles are quality, creativity, authenticity, and striving for perfection, all with a customer-centric commitment and approach.
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