From Catawba:
The Craft Beer of the Carolinas to be local from the mountains to the sea
Morganton, NC (February 11, 2021) – Family-owned Catawba Valley Brewing Company, one of Southeast’s oldest and largest craft brewers, is expanding to North Carolina’s coast. “We’ve been actively evaluating locations for some time and have come to love the beer scene and lifestyle in Wilmington. We felt we could really integrate and contribute there,” said Billy Pyatt, Catawba’s CEO and co-owner. “We knew Hayley and Stephen from Beer Barrio, their Front Street restaurant, and a few very cooperative conversations with them resulted in us buying their brewery location. The purchase closed February 10th, and we hope to be making new, coastally-inspired beverages and serving all the Catawba/Palmetto/Twisp favorites at 4712 New Centre Drive by late February.”
Family restaurateurs, Hayley Jensen, Stephen Durley, Carol Jensen, and Michael Jensen expanded upon their success at downtown favorite, Beer Barrio, by opening Skytown Beer Company in 2018. The concept featured Jensen and Durley’s National Award-winning homebrew recipes paired with BBQ and pub fare. “When the opportunity presented itself to pass the torch to a great company like Catawba, we were excited to see them take the concept to the next level. We have worked together for years to establish a great relationship, and we look forward to welcoming the Pyatts and their family business to
Wilmington.”
“The facility is beautiful, and we have some exciting ideas to quickly turn it into a Catawba Brewing showcase,” said Jetta Pyatt, CFO, Retail Ops Leader, and co-owner. “Think indoor/outdoor space, 30 taps serving favorites like White Zombie White Aleâ and Huger Street IPA, and a large selection of the hundred-plus draft and limited release canned beers our brewers create annually. The wonderful on-site kitchen will provide delicious, brewery-inspired food offerings.”
The Pyatt brothers are excited and nostalgic to operate the Wilmington brewhouse. Scott Pyatt, COO and co-owner, said, “This is so much like the original brewing system that got us into craft brewing in 1999. We cut our teeth making classic styles 5 barrels at a time. We can’t wait to revisit our roots and brew something special together again. Plus, it’s the perfect system to host collaborative projects with Wilmington’s beer community.”
Grand Opening and Upcoming Events
Catawba expects minimal facility closing during this ownership transition. “The building and equipment are in great shape to immediately introduce our Catawba culture and operate 7-days a week,” said Mary Mayo, General Manager of Catawba-Wilmington. “Of course, we will celebrate with proper grand
opening festivities to be announced as soon as possible. As a bonus, our company’s biggest event of the year, Catawba’s annual Peanut Butter Jelly Time release party, will now include Wilmington this April 2nd weekend.”
To follow our progress, visit Catawba-Wilmington Social Media accounts and the Catawba website:
IG: catawbabrewing_wilmington
FB: Catawba Brewing - Wilmington
Web: www.CatawbaBrewing.com
ABOUT CATAWBA VALLEY BREWING COMPANY
Founded by Western North Carolina’s Pyatt family in 1999, Catawba Valley Brewing Co. produces and markets Catawba and Palmetto craft beers and Twisp Southern Hard Seltzer. Including this acquisition, Catawba operates breweries and retail tasting rooms in Asheville, Charlotte, Morganton, and Wilmington, NC, and in Charleston, SC. Catawba’s products are currently distributed in NC, SC, TN, AL, and GA, but
of course, Catawba welcomes you to stop into any of their tasting rooms and get to know them better!
ABOUT BEER BARRIO
The owners of Beer Barrio and Skytown Beer Company are Hayley Jensen, Stephen Durley, and Jensen’s parents, Michael Jensen and Carol Jensen. The group opened Beer Barrio in 2015 with great success, even winning the coveted Encore Best New Restaurant award. Jensen and Durley, who met working together in NYC, had always dreamed of pairing craft beer with Mexican cuisine. Their “beer-infused modern Mex” concept is a perennial favorite, enhanced by Carol Jensen’s interior design. Michael Jensen rounds out the team as CPA/MBA and balances the books.
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