From New Realm:
ATLANTA, GA & VIRGINIA BEACH, VA – September 17 th , 2020 – Everyone likes variety, right?
For the third release in New Realm’s Variety Pack line, they introduce the Fall Edition, in which
you can quench your cool weather thirst in four different ways. This box is full of crushable,
seasonal, and classic flavors you won’t want to miss.
In this Fall Variety Pack, you’ll find fan favorites such as #1 selling Hazy Like A Fox IPA, a
New England-style hazy brew brimming with fruity notes and Hoptropolis IPA, an American IPA
that bursts with tropical flavors. In addition, consumers will find their annual Märzen-style
Oktoberfest Lager, Bavarian Prince, which is brewed in the German tradition with a rich malty,
biscuity, and toasty taste. Rounding out the pack is Pilotlight Coffee Porter, which has been a
fan favorite in their taprooms and is being offered exclusively in this variety pack.
“We’re excited about this Mixed Pack we designed for Fall. In addition to our #1 and #2
selling IPAs, we’re including some awesome seasonal exclusives. Bavarian Prince Oktoberfest is
one of our most popular limited release beers. We’ve had to rebrew it three times in 2020 due
to the overwhelming consumer demand. Lastly, Pilotlight Coffee Porter is one of the first beers
we brewed back in late 2017, and it was previously only available for a limited time in our
restaurants,” said Bob Powers, Co-founder and Chief Sales & Marketing Officer.
“Bavarian Prince is a classic version of the Oktoberfest-Märzen style with a rich amber
color and a nice balance of toasted malts and floral hops. Pilotlight Coffee Porter is brewed using locally craft-roasted coffee from roasters in both Atlanta (East Pole Coffee Co.) and
Virginia Beach (Three Ships Coffee). It uses English Chocolate Malts to provide a robust porter
with both coffee and cocoa flavors,” said Mitch Steele, Co-founder and Brewmaster.
Information:
Brand Style Specs Appearance
Hazy Like A
Fox New England IPA 6.5% ABV / 45 IBUs Hazy Pale Gold
Pilotlight Coffee Porter 7.3% ABV / 40 IBUs Deep Brown
Hoptropolis American IPA 6.5% ABV / 55 IBUs Striking Gold
Bavarian
Prince
Oktoberfest Beer
(Märzen) 6.3% ABV / 30 IBUs Deep Amber
Package: Three (3) 12oz cans per brand
Distribution: Throughout Georgia and Virginia
Availability: September-November
New Realm Brewing is located at 550 Somerset Terrace NE in Atlanta (30306) and 1209
Craft Lane in Virginia (23454) with restaurant reservations accepted via OpenTable on New
Realm’s website. For a complete list of hours, information on private events and public tours, as
well as additional information, visit newrealmbrewing.com.
About New Realm Brewing:
New Realm Brewing Company is an American craft brewery started in 2016 by co-founders
Carey Falcone, Bob Powers and Mitch Steele. On a mission to rethink tradition and bend the
rules, the team planted their first production facility in a 20,000-square foot space on Atlanta’s
east side Beltline trail in December of 2017, featuring a 25hl brewhouse, 3,000-square foot
restaurant, rooftop patio and beer garden. A second location opened in Virginia Beach in the
middle of 2018 enabling New Realm to increase their ability to innovate and create new beers.
The Virginia Beach location is a 58,000-square foot space with a 50bbl brewhouse. Like Atlanta,
the second location features a large outdoor beer garden, private event space and restaurant.
New Realm’s core principles are quality, creativity, authenticity, and striving for perfection, all
with a customer-centric commitment and approach.
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