We brought you the original story from Shiner / Spoetzl and now Karbach Brewing would like to respond:
From David Graham, Brand Manager at Karbach Brewing Co, and attached for an image of the billboard.
The billboards were created and put up by Del Papa Distributing to promote the festival in Shiner, TX - none of the billboards used the verbiage in Shiner’s open letter.
Karbach quote:
“Karbach Brewing Co. has always been deeply invested in Houston and the greater Texas community—it’s a part of our brewery’s DNA to give back and support our home state, where we brew 100% of our beer. This year, we collaborated with the Houston Astros to develop Crawford Bock. This beer benefits the Astros Foundation, which supports the recognition of our nation’s military, childhood cancer awareness and efforts to reduce homelessness. Through Crawford Bock, we’ve helped raise nearly $100K for the foundation to date.
When we got the call from Del Papa Distributing in Shiner, TX, asking us to help them support the Lion’s Club Shiner Music Fest, the partnership was an easy ‘yes’ from us. Shiner Music Fest not only has a rich history in the area—it’s also important to our community—and we’re honored to do our part.” -- David Graham, Brand Manager at Karbach Brewing Co.
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