Label Text:
“Inside is a fine pilsner beer, brewed with the highest quality ingredients. We use choice hops from the Pacific Northwest as well as noble Saaz hops and deliver more taste, aroma and color with only 96 calories per 12oz serving. Cheers to another 50 years of Miller Time.”
About Miller Brewing / Molson Coors:
Miller Brewing Company is a brewery in Milwaukee, Wisconsin that was founded in 1855 by Frederick Miller. It is known for its light beers, national marketing, and the "Miller Time" slogan.
History
- Frederick Miller, a German immigrant, purchased the Plank Road Brewery in 1855.
- The brewery was run by Miller and his family until 1966.
- In 1969, Philip Morris bought Miller Brewing Company.
- In 2002, South African Breweries (SAB) bought Miller Brewing Company to form SABMiller.
- In 2007, SABMiller merged with Molson Coors to form MillerCoors.
Products Miller Lite, Miller Genuine Draft, and Miller High Life.
Known for
- Light beers: Miller Brewing Company was a leader in the development of light beers.
- National marketing: Miller Brewing Company was a leader in national beer marketing.
- "Miller Time" slogan: Miller Brewing Company used the "Miller Time" slogan in campaigns for Miller Lite and Miller Genuine Draft.
- "Girl in the Moon": Miller Brewing Company trademarked the "Girl in the Moon" character in 1907.
For over two centuries Molson Coors has been brewing beverages that unite people to celebrate all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon Light, Vizzy, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces many beloved and iconic beverage brands. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well.
Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment is reflected in Our Imprint and our 2025 sustainability targets.
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