Fans Can Use A.I. To Scan Their View and Unlock Obstructed Brews
CHICAGO, IL March 25, 2025 - Home Openers are all about fresh starts, the crack of the bat, and ice-cold beer. Passionate baseball fans will grab any seat just to soak in the game day energy, but not every seat in the stadium is made equal – some come with a less-than-ideal view, whether it's a concrete pillar, a foul pole, or an overhang deck blocking the action. That's why this season, Coors Light is making Home Openers a little more chill with Obstructed Brews, rewarding select fans sitting in obstructed-view seats with Coors Light, on us.
On March 27, the Arizona Diamondbacks' Home Opener, and April 4, New York Mets' Home Opener, fans at Chase Field and Citi Field can turn their less-than-chill seats into an ice-cold brew* in just a few easy steps:
- Check your view: Got a foul pole photobombing your game day? Yeah, that's not ideal.
- Snap the struggle: Visit ObstructedBrews.com and take a picture of whatever's blocking your prime baseball-watching experience.
- Send it our way: Upload your photo and let Coors Light's AI-powered system do its thing.
- Score a chill upgrade: If your seat is deemed "less-than-chill," we'll make it up to you with a Coors Light.
"Baseball fans are so passionate that they'll take any seat in the stadium just to be part of the action, especially for Home Openers. We're transforming these not so prime spots into premium seats with a Coors Light on us," said Marcelo Pascoa, VP of Marketing at Coors Light. "Because if you're chill enough to sit in one of these seats, you deserve a chill brew."
Obstructed Brews are available for a limited time while supplies last. To learn more and participate, visit ObstructedBrews.com and @CoorsLight on Instagram.
*NO PURCHASE NECESSARY. For Diamondbacks: Promotion occurs during the 3/27/25 home game. For Mets: Promotion occurs during the 4/4/25 home game. Promotion begins at start of game and ends at game conclusion or when all Obstructed View redemptions have been claimed, whichever occurs first. Open only to legal residents of 50 U.S. (D.C.). Must be of legal drinking age. See Official Rules for details, including how to enter, odds, prize details, and restrictions. "Brew" awarded as a Venmo payment.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
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