City Roots “Cider Spritz” Enters the Scene with a 97 Calorie Twist on Traditional Cider

City Roots “Cider Spritz” Enters the Scene with a 97 Calorie Twist on Traditional CiderThe newly released Cider Spritz marries classic cider seltzer flavors with a light hard seltzer feel at just 97 calories

WHAT:             City Roots, a new craft cider brand that launched at the end of this summer, is announcing the latest addition to its year-round cider line-up: Cider Spritz.

The new Cider Spritz is fermented from 100% fresh-pressed apple juice using a wine yeast that gives off a bright, zesty aroma with a hint of citrus, melon and pineapple. With a dry finish and some extra carbonation, Cider Spritz comes in at 4.3% ABV, 97 calories and 1 gram of sugar. It is also naturally gluten-free and contains no added sulfites.

As a member of the New England-based organization 1% for the Planet, City Roots contributes 1% of all sales to nonprofit organizations that focus on urban sustainability. Since their inception in 2002, 1% for the Planet has helped direct hundreds of millions of dollars to environmental nonprofits around the world.

Cider Spritz joins the City Roots Original Dry cider as a year-round offering, following seasonals including Rosé Cider and Pumpkin Cider.

City Roots is a member of the Mass. Bay Brewing Company family, which is the parent company of brands including Harpoon, UFO Beer, Arctic Summer and Clown Shoes.

WHO:              City Roots, a Mass. Bay Brewing Company brand.

WHY:               After a successful launch earlier this year, City Roots is expanding its year-round and seasonal offerings, starting with Cider Spritz just in time for the holidays.

WHEN:             Immediately

From City Roots:

The newly released Cider Spritz marries classic cider seltzer flavors with a light hard seltzer feel at just 97 calories

WHAT:             City Roots, a new craft cider brand that launched at the end of this summer, is announcing the latest addition to its year-round cider line-up: Cider Spritz.

The new Cider Spritz is fermented from 100% fresh-pressed apple juice using a wine yeast that gives off a bright, zesty aroma with a hint of citrus, melon and pineapple. With a dry finish and some extra carbonation, Cider Spritz comes in at 4.3% ABV, 97 calories and 1 gram of sugar. It is also naturally gluten-free and contains no added sulfites.

As a member of the New England-based organization 1% for the Planet, City Roots contributes 1% of all sales to nonprofit organizations that focus on urban sustainability. Since their inception in 2002, 1% for the Planet has helped direct hundreds of millions of dollars to environmental nonprofits around the world.

Cider Spritz joins the City Roots Original Dry cider as a year-round offering, following seasonals including Rosé Cider and Pumpkin Cider.

City Roots is a member of the Mass. Bay Brewing Company family, which is the parent company of brands including Harpoon, UFO Beer, Arctic Summer and Clown Shoes.

WHO:              City Roots, a Mass. Bay Brewing Company brand.

WHY:               After a successful launch earlier this year, City Roots is expanding its year-round and seasonal offerings, starting with Cider Spritz just in time for the holidays.

WHEN:             Immediately

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