STELLA ARTOIS CELEBRATES THE FILMS AND FILMMAKERS CHANGING PERSPECTIVES FOR THE BETTER AT THE 2019 TRIBECA FILM FESTIVAL®
Festival Goers Can Engage in Panels, Interactive Experiences, Cast Celebrations and More Featuring the Festival’s Most Buzzed About Films at the “Stella Artois Film Studio”
NEW YORK, NY – April 23, 2019 – Stella Artois, the official beer of the 2019 Tribeca Film Festival, presented by AT&T, invites attendees to visit the “Stella Artois Film Studio” to be part of provocative conversations, interactive experiences that challenge the way we think, and celebrations around the Festival’s most anticipated films. During select hours throughout opening weekend, festival goers can also stop by the studio, located at 221 West Broadway, to enjoy a crisp Stella Artois, Stella Artois Cidre cocktail or the brand’s latest launch, Stella Artois Spritzer.
“Movies, like beer, have the power to bring people together, which is why Stella Artois is proud to be a first-time sponsor of the Tribeca Film Festival,” said Peter Van Overstraeten, VP, Premium & Super Premium Brands, Anheuser-Busch. “As a longstanding supporter of the film industry, we’re looking forward to raising a Chalice to the storytellers who are using their craft to shape culture, champion causes, and even change people’s perspectives.”
Throughout the weekend, Stella Artois will toast to the most talked about casts and crews at VIP evening celebrations, including a documentary about a cultural icon who shaped the music industry (“Linda Ronstadt: The Sound of My Voice”) and a thriller that delves into the crime underworld (“Stray Dolls”). Festival attendees can also partake in a variety of experiences at the “Stella Artois Film Studio” that aim to change people’s perspectives, including an interactive food journey with renowned pastry chef Milt Abel II of “All That Jazz,” improv with Upright Citizens Brigade and musical performances through the lens of film.
Additionally, a special panel will shine a spotlight on ReFrame, a coalition of industry professionals and partner companies founded by Women In Film and Sundance Institute whose mission is to increase the number of women of all backgrounds working in film, TV and media. The in-depth conversation will showcase female filmmakers who are helping to push forward the mission for inclusion and gender parity in Hollywood.
Stella Artois will also host exclusive festival film screenings and thought-provoking talks at the “Stella Artois Theater” located at 199 Chambers Street from Thursday, April 25 through Sunday, May 5. Festival goers can visit TribecaFilm.com to purchase tickets for these events and get an inside look at how the film industry impacts culture.
Festival Programming Celebrates Films that Shape Culture
A robust schedule of programming will showcase the festival’s most anticipated films, filmmakers and casts throughout opening weekend at the “Stella Artois Film Studio,” including:
Saturday, April 27
2:00 – 3:00 PM: “ReFrame the World: Gender Parity Success Stories” – Join ReFrame, a partnership between Sundance Institute and Women In Film, in a conversation with storytellers who are changing perspectives and shifting culture with compelling films that feature diverse talent in front of and behind the camera. Moderated by Kirsten Schaffer, Executive Director, Women In Film Los Angeles with panelists including: Director Mary Harron (“Charlie Says”), Writer and Director Sonejuhi Sinha (“Stray Dolls”), Producer and Editor Zoe Sua Cho (“House of Hummingbird”), and Director Tanya Wexler (“Buffaloed”).
3:00 – 4:00 PM: Women In Film Cocktail Party – Chat with those shifting perspective women's role in the film industry over a Stella Artois.
5:00 – 6:00 PM: “This Used To Be New York” Panel Discussion – Experience an in-depth conversation around the culture of NYC now with a look back at films that captured the quintessential New York moments that burned bright in the city’s history. Panelists include: Directors Puloma Basu & Rob Hatch Miller (“Other Music”), Director Selina Miles (“Martha”) and Producer Daniel Joyce (“Martha”).
7:00 – 8:00 PM: Improv Comedy Show with Upright Citizens Brigade
9:00 – 10:00 PM: Live Music from DJ CHNNLS – An immersive experience that remixes famous film moments, soundtracks and performances.
Sunday, April 28
1:30 – 3:00 PM: “That’s My Jazz” Screening & Interactive Demo – Enjoy the premiere screening of “That’s My Jazz” followed by a conversation with filmmaker Ben Proudfoot, the film’s star and renowned pastry chef Milton Abel II, and other noteworthy chefs around how they are changing the industry.
5:00 – 7:00 PM: “Such Sweet Sorrow” Virtual Reality Creator Talk – Join content creators for an boundary-pushing conversation around the possibilities of 360 degree storytelling. Moderated by Zeina Abi Assy, Director of Interactive Programs at Tribeca Film Institute with panelists including: Director, Writer and Developer Bracey Smith (“Armonia”), Director Alfredo Salazar-Caro (“Dreams of the Jaguar’s Daughter”) and Co-Director and Writer Lilian Mehrel & Co-Director and Cinematographer Mary Evangelista (“Water Melts”),
7:00 – 8:00 PM: Improv Comedy Show with Upright Citizens Brigade
9:00 – 10:00 PM: Live Music from DJ CHNNLS – An immersive experience that remixes famous film moments, soundtracks and performances.
Visit the “Stella Artois Film Studio”
Located at 221 West Broadway, the “Stella Artois Film Studio” will be open on Saturday, April 27 and Sunday, April 28 where festival attendees who are 21+ can stop by to create memories in our special effects photo booth, purchase limited-edition Chalices, posters and pins, and snack on classic concessions, all while enjoying a Stella Artois.
Additional hours of operation for consumers who are 21+ include:
Saturday, April 27 from 1:00 – 2:00 PM, 4:00 – 5:00 PM and 8:00 – 9:00 PM
Sunday, April 28 from 1:00 – 1:30 PM, 3:00 – 5:00 PM and 10:00 – 11:00 PM
Visit StellaArtoisFilmStudio.com to learn more and RSVP for events. Not in New York City or attending the festival? Join in on the action by following @StellaArtois #StellaMoments.
About Stella Artois
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in 95 countries. Stella Artois is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavour and a hint of bitterness. Stella Artois is best enjoyed served between 3 and 5 degree Celsius and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit www.stellaartois.com for more information.
About the Tribeca Film Festival
The Tribeca Film Festival, presented by AT&T, brings visionaries and diverse audiences together to celebrate storytelling in all its forms, including film, TV, VR, gaming, music, and online work. With strong roots in independent film, Tribeca is a platform for creative expression and immersive entertainment. The Festival champions emerging and established voices; discovers award-winning filmmakers and creators; curates innovative experiences; and introduces new technology and ideas through premieres, exhibitions, talks, and live performances.
The Festival was founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in 2001 to spur the economic and cultural revitalization of lower Manhattan following the attacks on the World Trade Center. Now in its 18th year, the Festival has evolved into a destination for creativity that reimagines the cinematic experience and explores how art can unite communities. The 18th annual edition will take place April 24 - May 5, 2019. www.tribecafilm.com/festival
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