Team Pelican designs a super clean, fruity summer brew perfect for debut in an environmentally-friendly canned format
Pacific City, OR (June 20, 2018)—The PeliCAN has landed! Pelican Brewing Company debuts its first-ever canned beer with the release of Hazy Rock Juicy IPA, an unconventional twist on the style with a fruity, soft, round character. Pelican’s new seasonal release showcases a fun, drinkable, delicious beer perfect for summertime refreshment at the beach.
Hidden within the swirling fog is a beer as big and bold as Haystack Rock itself. Hazy Rock India Pale Ale bursts forth with intensely juicy hop aromas and a round, smooth body. The obscure, yet bold appearance belies the bright, fruity hop flavors with notes of mango, clementine, guava and pineapple. A soft finish enhances drinkability while the clean, toasty malt adds balance. Two-row malt, malted oats, Meridian hops, El Dorado hops, Huell Melon hops and dried grapefruit peel combine to create a foggy appearance and a soft, smooth finish for superb drinkability:
ABV: 6.2% | IBU: 35 | PLATO: 15º
“For our first ever can release, we imagined a new beer that would be ideal for a can— the hazy IPA style is such a fun and innovative take on IPA it seemed like a perfect fit and the result is a fresh and juicy IPA that we’ll be drinking on lazy summer days at the coast,” says Jim Prinzing, chief executive officer, Pelican Brewing Company. “As a beach brand, we love the idea of cans as an outdoor friendly vessel and we think our fellow fanatics will love this Pelican twist on the style.”
Hazy Rock, which debuts in the craft beer aisle in early July, will be available in 6-pack, 12 oz. cans, and on-tap.
“Hazy Rock is designed to deliver exceptionally fruity, juicy, hop aromatics, without overwhelming the palate with bitterness” says Darron Welch, founding brewmaster Pelican Brewing Company. “Hazy Rock has a rounded malt flavor to underpin the bright hop flavors, and a dry, well-attenuated finish keeps the beer wonderfully drinkable.”
Like all Pelican beers, Hazy Rock is born at the beach by a team of award-winning craft beer makers known for brewing styles of beer that they themselves love to drink. Cheers!
About Pelican Brewing Company
Pelican Brewing Company was founded in 1996 by Jeff Schons and Mary Jones in Pacific City with Oregon's only oceanfront brewpub. Celebrating its 22nd year, the brewing company has created masterpieces like Kiwanda Cream Ale, Beak Breaker Double IPA, Sea ‘N Red Irish-Style Red Ale, Five Fin West Coast Pilsner, and Tsunami Stout. With the vision, creativity and brewing expertise of founding brewmaster Darron Welch, Pelican Brewing has won over 450 awards including a Silver Medal at the 2016 Great American Beer Festival, 2014 World Beer Cup© Champion Small Brewing Company and Brewmaster of the Year. Pelican Brewing currently distributes 22oz bottles, 12oz bottles in 6-packs, a new mixed 12-pack, and 50 liter and 20-liter kegs via a network of distributors in Oregon, Washington, Idaho, Utah, and Hawaii. The company operates brewing and brewpub facilities in Pacific City, Tillamook and Cannon Beach.
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