We are beyond excited to make this huge announcement today and thank you all so much for 10 years of shared adventures! We hope you love the new look as much as we do; a nod to the past while exploding into future. Help us spread the word, and thank you again. Cheers to 10 more years of independent brewing! Official press release below:
FOR IMMEDIATE RELEASE
April 19, 2018
Hangar 24’s shared spirit of adventure
comes to life in major brand evolution
REDLANDS, California – In the spirit of shared adventures and authenticity, and to celebrate the approaching 10th anniversary celebration, Hangar 24 Craft Brewing is announcing a brand evolution that has been a year in the making, with a new vibrant look across all its core brands, as well as the introduction of a new core beer.
Aventura Mexican Style Lager with a touch of sea salt from the Sea of Cortez, and fresh whole Southern California limes, will make its debut at the Redlands Taproom on Cinco de Mayo (May 5). It is scheduled to be available at craft beer retailers later in May.
Adventures are to be shared, and the stories of those experiences often live on through photographs. So new labels on bottles and cans of Hangar 24 beer will include both visual photographic imagery, as well as label story text. While Aventura is brand new, the flavors of classics like Orange Wheat and Betty IPA will remain the same. The new Orange Wheat label will feature a plane flying low over a local orange grove. Betty IPA’s label will include a photo of Betty herself. Our blonde ale will be getting new clothes and an updated recipe. The new Peak Blonde Ale will have a label that includes a helicopter flying over a snowy peak.
Hangar 24’s fresh new take on things is our way of representing our aviation, adventure and authenticity roots. We love sharing adventures with people. We love coming along on your adventures, and we love sharing our liquid adventures and epic stories of humanity. “Adventures We Share” is a promise and an invitation all at once. The stories of adventure are something to pass along. Let’s celebrate together and share it.
With the Hangar 24 AirFest & 10th Anniversary Celebration approaching May 19-20, it was the perfect time to take flight with a new look and a refreshing new been in Aventura Mexican Style Lager. The photography on these new bottles and cans is one adventure we share with you and there is more on Instagramand Twitter (@Hangar24Brewing), as well as on our Facebook page at “Hangar 24 Craft Brewing.” We invite you to join the adventure using the hashtag #AdventuresWeShare.
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Note: More information on Hangar 24’s new look will be available when it officially is revealed at a party at the Redlands Taproom on Friday, May 18, in advance of the May 19-20 AirFest & 10th Anniversary Celebration.
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