Dogfish Head Asks To be Removed From RateBeer

imageHere’s the first of what I suspect will be many….this from Dogfish Head:

Dogfish Head has been part of the RateBeer.com network for quite some time. In fact, we’re fans of almost all websites, magazines, newsletters and blogs that help educate the public and inspire the consumption of great beer; publications that are passionate about sharing the love for our vibrant craft brewing renaissance that is now gaining traction around the globe. For many years, RateBeer, along with entities like BeerAdvocate, All About Beer, Draft, Celebrator, Ale Street, Brewing News and many more have championed this burgeoning and blossoming craft beer community in ways that are consistent with journalistic integrity.

We were troubled by the announcement last week that ZX Ventures, which is fully owned by the global conglomerate Anheuser-Busch InBev, has purchased a portion of RateBeer. We believe this is a direct violation of the Society of Professional Journalists (SPJ) Code of Ethics and a blatant conflict of interest. The SPJ’s Code of Ethics includes a section called “Act Independently” and includes the following guidelines:

It is our strong opinion that ABI’s ownership of RateBeer, and other properties positioned to cover the craft brewing community like October and thebeernecessities.com is in direct conflict with multiple guidelines listed above.

In the past, as executive editor of Pallet, a print magazine project that celebrated global craft beer culture, neither I nor Dogfish Head held any stake in the publication. As a company, Dogfish Head continually shows support for various craft beer publications through paid advertising campaigns.

To that end, we have respectfully asked Anheuser-Busch InBev and RateBeer to remove all Dogfish Head beer reviews and mentions on the RateBeer website immediately. It just doesn’t seem right for a brewer of any kind to be in a position to potentially manipulate what consumers are hearing and saying about beers, how they are rated and which ones are receiving extra publicity on what might appear to be a legitimate, 100 percent user-generated platform. It is our opinion that this initiative and others are ethically dubious and that the lack of transparency is troubling.

To our fellow independently-owned brewers, we encourage you to join us in this effort to ensure consumers continue to get the best and most accurate information about their beers. For everyone else, we encourage you to shift the sharing of your beer opinions and reviews to another platform that remains loyal to the principles of journalistic integrity. America’s Independence Day is just around the corner. Support the indie craft brewing movement!

Cheers,
Sam

About Bil Cord

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).