Bud Light and Lady Gaga Kick-Off Summer 2017 with the Return of the Bud Light Dive Bar Tour

29 June 2017

imageFrom Bud Light:

New York, NY (June 29, 2017) – Bud Light announced today that it is bringing back its extremely popular Bud Light Dive Bar Tour for summer 2017.  The tour will consist of three shows with three different artists, kicking off July 13 with Lady Gaga, and will finish with two new surprise friends joining in to headline the two additional stops. Not only will fans be able to experience their favorite artists in the most intimate of venues, but all three shows will stream live on Bud Light’s Facebook page.

In 2016, Bud Light helped launch Lady Gaga’s newest album ‘Joanne’ with the Bud Light x Lady Gaga Dive Bar Tour.  The brand took the global superstar back to her roots in three dive bars in New York, Nashville and Los Angeles - resulting in one of the most successful campaigns of 2016.

“How could I not want to go back to bars and sing music from 'Joanne'?," said Lady Gaga. “I’m excited to reteam with Bud Light for the Dive Bar Tour this summer.”

Bud Light launched its “Famous Among Friends” campaign in January 2017 celebrating the value of building friendships over Bud Lights. The brand is creating experiences that will strengthen and build friendships all over the country this summer - including the Bud Light Dive Bar Tour. The brand will also be rolling out several program to help bring consumers to the show and build excitement for the tour throughout the summer on their digital and social channels.

“To us, dive bars are where friendships are forged over beers and music. That’s why bringing back the Bud Light Dive Bar Tour made so much sense for our brand,” said Andy Goeler, vice president, Bud Light. “We’re thrilled to be teaming up with our friend Lady Gaga once again and we’re excited to bring two new musician friends on the tour with us this summer to take the tour to the next level and engage consumers everywhere.”

The Bud Light Dive Bar Tour will kick-off on Thursday, July 13, 2017 with Lady Gaga performing to an intimate crowd in Las Vegas, and the additional acts will be announced later this summer.  More details on the locations and times of the performances will be announced on Bud Light’s social channels in the coming weeks. Additional tour dates and locations include:   

  • Wednesday, July 26, 2017 – Los Angeles
  • Wednesday, August 30, 2017 – New Orleans

For more information on the Bud Light x Lady Gaga Dive Bar Tour please contact media@anheuser-busch.com. Join the conversation at #DiveBarTour and follow @BudLight on Twitter, Instagram and Facebook.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate them so it may not immediately appear...and please be nice!

WILK Friday BeerBuzz

2016 NEPA BlogCon Winner

2016 NEPA BlogCon Winner

Lets Talk Beer!

We've added some tools to encourage interaction. First and foremost, you'll see the Recent Comments section up above. This list displays the most recent comments from individual posts. Feel free to comment on ANY post by clicking on the "comments" link at the bottom of any post, or any link in the Recent Comments section. Comments are moderated, however you can choose to post anonymously.

Please also remember mybeerbuzz is very active on Facebook & Twitter and we DO support RSS feeds for posts and comments.

Advertising

mybeerbuzz.com is not affiliated with any of the advertisers shown above. We run Ads as a way to help offset the costs to run this FREE blog....BUT if you do happen to click on any of these ads (even if you don't buy), we do eventually get a few pennies....literally.
Creative Commons License
mybeerbuzz.com by mybeerbuzz.com is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at mybeerbuzz.com.

  © Copyright 2016 mybeerbuzz.com

Back to TOP