The Rare Barrel Drops Sales of Wicked Weed & 2nd Collaboration

imageFrom The Rare Barrel:

This has been an awkward and emotional last 24 hours for us.

Over the years, we've become good friends with the Wicked Weed crew. We've grown to really respect the people and their beers. We've shared many beers together, made a beer together, are in the process of making another beer together, enjoyed events around the country, and hosted Wicked Weed events at our barrel house. We've shared some really good times together over the last couple of years.

It's about values.

Yesterday, Wicked Weed announced that they are selling their brewery to the megabrewery AB InBev (Budweiser, Shock Top). Here at The Rare Barrel, we've made a decision not to serve, collaborate with, or affiliate with AB InBev because our values do not align with theirs.

In order to stay true to our values, we're pulling out of the second part of our collaboration, will not be attending their festivals, and will not be able to serve their beer in our Tasting Room anymore.

While our values diverge and we part ways, we wish the people at Wicked Weed all the best.

About Bil Cord

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

1 comments (click to read or post):

  1. like wicked weed care. waive a billion plus in front of a guy who started home brewing in a garage and see how many others take the cash and run, so to say. the big boys know they are losing barrel counts every day to craft beer. So , if the big boys, cant beat em, they buy em.

    ReplyDelete

Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).