The company has teased the identity of the replacement for Jonathan Goldsmith, the suave, silver-haired pitchman whose character helped virtually triple the beer’s sales since his introduction nearly nine years ago.
ABC News has confirmed that Dos Equis’ latest “Most Interesting Man” is French actor Augustin Legrand.
He, too, is bearded, but at 41 years old, he’s a more youthful vision of the character originated by now 77-year-old Goldsmith.
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