From Brooklyn:
“Cool” is difficult to define. Maybe that’s why it’s so difficult to actually be cool and so easy to look like just another poser, an important lesson most people seem to learn through grade school trauma. But there is an undeniable pull to coolness. That calm, confident, devil-may-care demeanor catches something deep within our psyches. It manifests itself in black leather jackets, surf rock, and that one friend who seems to always know where the parties are. Unfortunately, odds are you’re not that friend.
Personally, I have never been cool, and long ago gave up hope that I would be anything more than a point of contrast for the James Deans and Carrie Brownsteins of the world. But I have had my moments. Even in the most terminally nerdy depths of my band-geek, theater-dork, Muppets-obsessive little life, I’ve occasionally pulled off a denim jacket. I can crush Four Non Blondes at karaoke, keep up with the best of them at bar trivia, and my regular salad guy thinks I’m nice. Into all of our uncool lives, a little coolness still crops up from time to time, and we squares can live in those moments.
That’s where Bel Air Sour comes in.
Simply put, Bel Air Sour tastes like being cool feels. It’s genuine, un-ironic, and surprisingly inviting. There’s a peachy, fruity tartness to it that feels like having someone compliment you on your choice of Hawaiian shirt. The eye-catching gold color turns your glass into a fashion statement. And that dry tang on the finish will make you finally realize how Prince could get away with being the last person to arrive at parties and the first to leave, even when those parties were at his house.
This cool, breezy beer could only be the result of two of Brooklyn Brewery’s coolest members: Brewmaster Garrett Oliver, and Lab Manager Drew Bombard. Garrett is a man so stylish his hat has a Twitter, and Drew is exists in a constant state of either just finished surfing or about to go surfing, even in the dead of winter. With Garrett on the recipe and Drew’s carefully cultivated Lactobacillus souring strain, there was no way they wouldn’t produce a beer that brought coolness to all.
So now it’s up to you: Go out and find some Bel Air Sour near you. Put it in a glass you like, and blow off any haters scoffing at your Scooby-Doo pint. Take a sip, and feel that tangy reassurance in the back of your throat. Unfortunately, as a Brewmasters Reserve, Bel Air Sour is a limited release. Like all other cool moments, this coolness won’t last forever. But while it does, you’d better enjoy it. Go forth and be cool.
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