Cambridge Location Set to Open in Second Half of June
NORTH PALM BEACH, FL Apr 20, 2016 - Attitude Beer Holding Co., "The Company" (OTCBB: HVCW), temporarily referenced on the OTC Markets as Harrison, Vickers and Waterman Inc. since its merger with the public entity, updated shareholders on the progress of its new World of Beer tavern opening in Cambridge, Massachusetts (located in the Greater Boston area).
The Company plans to open the location in the second half of June 2016. Construction began earlier this year in February. The Company has already retained a General Manager for the location and is in the process of hiring staff. This will be the third World of Beer franchise location for the Attitude Beer Holding Co., with West Hartford and Milford Connecticut being the other two.
"Cambridge could be our most successful location yet," said Company CEO Roy Warren. "Located near two of the largest colleges in the region, Cambridge has its fair share of craft beer enthusiasts and our World of Beer franchise should be a perfect fit."
Cambridge is situated directly north of the city of Boston, across the Charles River. The city is home to two of the world's most prominent universities, Harvard University and the Massachusetts Institute of Technology.
Other Locations
After its first fiscal year of operation, the Company's 4,000 sq. foot West Hartford World of Beer location generated higher than expected revenues, recording $3.4 million dollars. The Milford location is also well placed, right off of the heavily trafficked I-95, in a popular mall. Revenues and earnings are expected to match or exceed West Hartford location.
Craft beer, which is World of Beer's main draw, is most popular amongst millennials (18-33) and gen-xers (34-50). Approximately 40% of Milford, Connecticut's population is in this age range, which is a large potential market for the new location.
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