From New Belgium:
In the brewery’s nearly 25-year history it has awarded
more than $4 million for bicycle advocacy
Ft. Collins, CO, – February 18, 2016 – Bicycle advocacy has been part of New Belgium Brewing’s core from day one and as the brewery prepares to celebrate its 25th anniversary, the League of American Bicyclists has once again recognized New Belgium as a platinum-level Bicycle Friendly Business (BFBSM). Platinum is the highest honor awarded.
“As a brewery founded on a bike ride ride through Belgium, bike advocacy is part of our DNA so this is a tremendous honor,” said Bryan Simpson, New Belgium’s public relations director. "Making the world a more bike-friendly place is core to our mission, from giving every co-worker a cruiser bike on their one-year anniversary, to including bike advocacy in our grants program and Tour de Fat.”
With the announcement of 73 new and renewing Bike Friendly Businesses, New Belgium joins a forward-thinking group of 1,132 businesses, government agencies and Fortune 500 companies in 49 states and Washington, D.C., that are transforming the American workplace.
“The business community’s investment in bicycling is playing a central role in making the country a safer, happier, and more sustainable place to live and work,” said Amelia Neptune, League Bicycle Friendly Business Program Manager. “We applaud this new round of businesses, including New Belgium, for leading the charge in creating a bicycle-friendly America for everyone.”
Bicycle Friendly Businesses are corporations, organizations, nonprofits and associations that weave bicycling into their business culture and give employees and customers the opportunity to be active stewards of their personal and environmental health through bicycling. When bicycling is infused in an office or company culture, great things happen: reduced health care costs; more productive employees; improved worker and customer satisfaction; smaller carbon footprint; and increased corporate social responsibility.
To apply or learn more about the BFB program, visit the League online at www.bikeleague.org/business.
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