Los Angeles, CA - Fireman’s Brew, a Los Angeles-based craft beer company founded by two firefighters, today announced that it has signed a Placement Agent and Advisory Services Agreement with Monarch Bay Securities (MBS), an El Segundo-based full-service investment bank involved in corporate finance, mergers and acquisitions, sales and trading, and other capital market services.
“We’re pleased to have Monarch Bay Securities in our corner and advising us on best practices for our investment banking strategy”
said David Johnson, Chief Financial Officer for Fireman’s Brew. “Our mission to become a national, household brand will be further solidified by working with their skilled team.”
MBS will serve as the exclusive placement agent to assist and advise the fast-growing craft beer company in raising new equity and/or debt capital. Proceeds will be used to build a Research and Development brewery and tasting room in Southern California, expansion of Fireman’s Brew’s award winning products and distribution channels, and an increased investment in sales and marketing.
“We’re honored to be working with Fireman’s Brew as their financial and strategic advisor to support the company in meeting all of its current and future financing needs,” said Keith Moore, Chief Executive Officer for Monarch Bay Securities.
Fireman’s Brew features a collection of micro-brewed beers that are created using only the finest of all-natural ingredients to deliver bold, full-flavored, traditional tastes and easy drinking refreshment. Fireman’s Brew’s three award-winning beers include:
- Fireman’s Brew: Blonde (Pilsner-style Lager; 5.0% ABV)
- Fireman’s Brew: Brunette (German-style Doublebock; 8.0% ABV)
- Fireman’s Brew: Redhead (Amber Ale; 5.5% ABV)
Conceived by two Los Angeles-based firefighters after extinguishing a brushfire in the local mountains, Fireman’s Brew, a California Corporation, grew out of their vision to create a premium line of handcrafted ales and lagers that would quench their thirsts after an exhausting day on the firelines.
In addition, the Company is committed to giving back to the firefighter community upon which it was founded by donating a portion of Company proceeds to the National Fallen Firefighters Foundation – the nation’s leading non-profit organization dedicated to honoring fallen firefighters and providing assistance to their surviving families.
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